Our recent Journal of Interactive Marketing paper summarizing and synthesizing the research on the flow construct in online environments was just cited by Thomson Reuters' Essential Science Indicators as one of most cited papers in the past two years in the entire field of Economics and Business! (pdf)

Hoffman, D.L. and L. Wright (2010), Draft of chapter to appear in the section “Technological Fronts” in Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers , Eds David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne. Download pdf.

In the last several years, researchers interested in the fac… Continue

Novak, Thomas P. "Quality of Virtual Life (QOVL)" Draft of chapter to appear in “Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers, Mick, D., Pettigrew, S., Pechmann C., and Ozanne, J. Eds.

This chapter begins with an overview of virtual worlds and people’s motivations for using them. As Second Life is currently the dominant example of a fully realized virtual world, many of our examples are based upon Second Life, but our discussion is relevant to a… Continue

Many if not most new product or service offerings fail to achieve their hoped-for market acceptance or do so only after long and expensive trial and error. To improve these odds, some companies have begun working more directly with customers to “co-create” innovations. This raises the question: Who are the “best” consumers to engage in this way? Some look to “lead users,” others to especially “innovative” consumers.

… Continue

I just read Dave Hamel's post, "Retail Categories With No Facebook Fans: What To Do", and he really framed social media strategy in a way I may not have done yet, despite my efforts.

You see, there are levels of engagement for businesses:

Level 1: Social media is not something I'm interested in.

Level 2: I'm interested in social media… Continue

If you’re a retailer in a category that has low consumer engagement, where purchase is very infrequent and there’s little consumer affiliation with your brand, there is a strong possibility that you don’t have a lot of Facebook fans with whom to communicate.

For you, this part of social media is - feh.

The mattress category is a great example. I don’t know how often a normal person buys a mattress, but for me it’s less often than a car. Maybe even less often than a house. So, why would I want… Continue

In a recent piece I wrote for the McKinsey Quarterly, I argue that companies should prepare now for the day when Web 2.0 morphs into Web 3.0.

Let me know what you think.

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Congrats to richleutz22 - winner of the Streaming Video tournament!

eLab eXchange members did an excellent job predicting the web traffic to both Fox Interactive and YouTube. The overall prediction for Fox Interactive was within 1% of the actual growth!

However, despite the growth in traffic to Fox and YouTube, Hulu actually showed a 2% decli… Continue

Someone feel free to tell me where this is from:
I heard about a sign saying,

Price, Quality, Time. Choose Two.

Now, in today's world with overnight shipping, mass production, and other huge technological advances, many companies are shooting for all three.

Other companies who are una… Continue