Hoffman, Donna L. and Thomas P. Novak, "The Challenges of Electronic Commerce," (December 1994).

This paper appears in print as: Hoffman, D.L. & Novak, T.P. (1994), "The Challenges of Electronic Commerce," HotWired (Intelligent Agent Section), December 29.  Download pdf.

Hoffman, Donna L. and Thomas P. Novak, "Wanted: Net.Census," (November 1994).

Abstract.  Companies want to do business on the Internet, but so far it's proven a tough target for spreadsheet jockeys. Without accurate numbers indicating the Net's size and market potential, many firms investigating electronic commerce are reluctant to invest in net.product development. Instead, with limited resources, investors may choose to direct funds to alternative new markets like so-called "interactive TV," which, though easier to measure and understand because they mirror traditional mass-media markets, do not possess anywhere near the Net's potential for growth, development, and reinvention of market systems.  Download pdf.

Hoffman, Donna L. and Thomas P. Novak, "How Big is the Internet?" (August 1994).

Abstract.  Peter Lewis of the New York Times caused a stir on the Internet with his August 10, front-page, article "Doubts are Raised on Actual Number of Internet's Users." Lewis cast doubt upon the commonly cited number of 20 to 30 million Internet users, quoting John Quarterman as saying "Suppose there were really only two million or three million." A deflation of market size by a magnitude of ten is certainly cause for alarm. But are there grounds to sound the alarm?  Download pdf.

Hoffman, Donna L. and Thomas P. Novak, "Commercializing the Information Superhighway: Are We in for a Smooth Ride?" (March 1994).

This paper appears in print as: Hoffman, D.L. & Novak, T.P, (1994), "Commercializing the Information Super Highway: Are We in for a Smooth Ride?" The Owen Manager, 15(2), 2-7.  Download pdf.