Hoffman, Donna L. and Thomas P. Novak, "How Big is the Internet?" (August 1994).
Abstract. Peter Lewis of the New York Times caused a stir on the Internet with his August 10, front-page, article "Doubts are Raised on Actual Number of Internet's Users." Lewis cast doubt upon the commonly cited number of 20 to 30 million Internet users, quoting John Quarterman as saying "Suppose there were really only two million or three million." A deflation of market size by a magnitude of ten is certainly cause for alarm. But are there grounds to sound the alarm? Download pdf.
