Hoffman, Donna L. and Thomas P. Novak, "Wanted: Net.Census," (November 1994).
Abstract. Companies want to do business on the Internet, but so far it's proven a tough target for spreadsheet jockeys. Without accurate numbers indicating the Net's size and market potential, many firms investigating electronic commerce are reluctant to invest in net.product development. Instead, with limited resources, investors may choose to direct funds to alternative new markets like so-called "interactive TV," which, though easier to measure and understand because they mirror traditional mass-media markets, do not possess anywhere near the Net's potential for growth, development, and reinvention of market systems. Download pdf.
