Working paper - Hoffman and Novak (December 1994)

Hoffman, Donna L. and Thomas P. Novak, "The Challenges of Electronic Commerce," (December 1994).

This paper appears in print as: Hoffman, D.L. & Novak, T.P. (1994), "The Challenges of Electronic Commerce," HotWired (Intelligent Agent Section), December 29.  Download pdf.