Entries from July 1995 ↓

This material first appeared on the Project 2000 Website in the summer of 1995. Many of the original links have been lost, but we have attempted to archive much of the original content for historical purposes.  

The Cyberporn Debate.

The July 3, 1995 Time magazine cover story on “Cyberporn” by Philip Elmer-Dewitt , is based on its exclusive access to Marty Rimm’s Georgetown Law Journal paper, “Marketing Pornography on the Information Superhighway .” Already, the Rimm study and the Time cover story are providing ammunition for conservative special interest groups, lobbyists, and elected officials. However, as documented in the series of critiques which follow, both the Rimm study and the Time cover story contain serious conceptual, logical, and methodological flaws and errors. These flaws and errors are sufficiently severe that neither the Rimm study nor the Time cover story should be taken seriously by policy makers considering issues involving the Internet and the so-called “Information Superhighway.”

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Hoffman, Donna L. and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments:  Conceptual Foundations," (July 1995).

Abstract.  This paper addresses the role of marketing in hypermedia computer-mediated environments (CMEs). Our approach considers hypermedia CMEs to be large-scale (i.e. national or global) networked environments, of which the World Wide Web on the Internet is the first and current global implementation. We introduce marketers to this revolutionary new medium, propose a structural model of consumer behavior in a CME that incorporates the notion of flow, and examine the set of consequent testable research propositions and marketing implications that follow from the model.  Download pdf.

Also see the earlier January 1995 working paper version.