Novak, Thomas P. and Donna L. Hoffman, "New Metrics for New Media: Toward the Development of Web Measurement Standards," (September 1996).
This paper appears in print as: Novak, T.P. and D.L. Hoffman (1997), "New Metrics for New Media: Toward the Development of Web Measurement Standards," World Wide Web Journal, Winter, 2(1), 213-246. Download pdf.
