Hoffman, Donna L., Thomas P. Novak, and Marcos A. Peralta, "Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web," (November 1997)
This paper appears in print as: Hoffman, D.L., T.P. Novak, and M.A. Peralta (1999), "Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web," The Information Society, Volume 15, Number 2, April-June, 129-140.