Working paper - Hoffman, Novak and Peralta (December 1998)

Hoffman, Donna L., Thomas P. Novak, and Marcos A. Peralta, "Building Consumer Trust in Online Environments: The Case for Information Privacy," (December 1998).

This paper appears in print as:  Hoffman, Donna L., Thomas P. Novak, and Marcos A. Peralta, "Building Consumer Trust Online," Communications of the ACM, Volume 42, Number 4, April, 80-85.

Download pdf.

Working paper - Hoffman and Novak (February 1998)

Hoffman, Donna L. and Thomas P. Novak, "Bridging the Digital Divide: The Impact of Race on Computer Access and Internet Use," (February 1998).

This paper appears in print as:  Hoffman, Donna L. and Thomas P. Novak (1998), "Bridging the Racial Divide on the Internet," SCIENCE, 280 (April 17), 390-391.

Download pdf.