Hoffman, Donna L. and Thomas P. Novak, "A Conceptual Framework for Considering Web-Based Business Models and Potential Revenue Streams," (December 2003).
Abstract. In the wake of the dot-com collapse, many are now asking what it takes to be a success online and what makes for a profitable Web business. Understanding the issues involved in achieving profitability on the Web is turning out to be elusive, even as the Internet becomes an increasingly potent economic force both domestically and globally.
We introduce a descriptive framework for understanding the creation of successful Web-based business models that takes advantage of the distinctive features of the Internet in unique and sustainable ways. We discuss how managers can analyze different business models that combine the value proposition for both customers and the firm and show how our business model integration framework is a powerful organizing method not only to understand where the firm is at the present time, but also to help develop strategies for the future. These and other ideas are designed to help firms, dotcom
and multi-channel alike, evaluate their evolving digital commerce business strategies. Download pdf.
