Entries from February 2005 ↓

Li, Shibo, and Patrali Chatterjee, "Shopping Cart Abandonment at Retail Websites – A Multi-Stage Model of Online Shopping Behavior," (February 2005).

We propose a four-stage model of online shopping process to study shopping cart abandonment.  Consumer heterogeneity is accounted within a hierarchical Bayesian framework. A hidden Markov switching process is used to capture unobserved user navigation orientation. Managerial implications for customized web pages to reduce the attrition at each stage are discussed.  Download pdf.

White, Tiffany, Donna L. Hoffman, and Thomas P. Novak, "Forgotten Favors: Biased Account Keeping in Information-Driven Consumer-Seller Relationships," (February 2005)

Download pdf.