White, Tiffany, Donna L. Hoffman, and Thomas P. Novak, "Forgotten Favors: Biased Account Keeping in Information-Driven Consumer-Seller Relationships," (February 2005)
Working paper - White, Hoffman, and Novak (February 2005)
Posted by Tom Novak on February 1st, 2005
— Working Papers
Tags: information disclosure, mental accounting, exchange relationships
