Fall 2006 Marketing Seminar Series
Seminars will be held in Anderson Hall 121. Contact Professor Donna Hoffman for more information.
Entries from September 2006 ↓
Fall Marketing Seminar Series
September 23rd, 2006 — Research Seminars, News and Events
How to Do Better Web-Based Research
September 21st, 2006 — News and Events
ONLINE BEHAVIORAL RESEARCH ROUNDTABLE AT ACR Orlando Sept 28-Oct 1, 2006
Collecting data over the Internet seems like a solution to all an experimentalist’s problems. Responses can be collected from the far corners of the world, from people in all walks of life. Experiments that would take months can now be carried out in days. But ours is not an ideal world. Researchers wrestle with fickle software, challenges to experimental design, and a host of other problems.
Most cited article over the last 10 years
September 21st, 2006 — Observations
We just learned that our Marketing Science (2000) paper on online customer experience (working paper version) was the most cited article in that journal over the last ten years. Pretty neat! Interestingly, only three of the cites to our article came from Marketing Science articles, suggesting, among other things, that articles in that journal are having an impact that reaches beyond that single journal.
