ONLINE BEHAVIORAL RESEARCH ROUNDTABLE AT ACR Orlando Sept 28-Oct 1, 2006
Collecting data over the Internet seems like a solution to all an experimentalist’s problems. Responses can be collected from the far corners of the world, from people in all walks of life. Experiments that would take months can now be carried out in days. But ours is not an ideal world. Researchers wrestle with fickle software, challenges to experimental design, and a host of other problems.
Attendees of the Association for Consumer Research conference can attend a roundtable discussion on psychological research on the Internet and how to do it better. This roundtable gathers together six leading Web-based researchers to share tips and long-run strategies for building, running, and maintaining an online laboratory. The panelists are all experienced Web-based researchers themselves:
- Dan Goldstein - London Business School
- Donna Hoffman - University of California-Riverside
- Eric Johnson - Columbia University
- Gerald Häubl - University of Alberta
- On Amir - University of California-San Diego
- Tom Novak - University of California-Riverside
The topics covered are some burning ones:
- Online lab construction
- Subject recruitment
- Panel management
- Payment
- Fraud
- Data cleaning
- Online experimental design and integrity
Conference attendees of all levels of experience are encouraged to attend.
