We just learned that our Marketing Science (2000) paper on online customer experience (working paper version) was the most cited article in that journal over the last ten years. Pretty neat! Interestingly, only three of the cites to our article came from Marketing Science articles, suggesting, among other things, that articles in that journal are having an impact that reaches beyond that single journal.
Most cited article over the last 10 years
Posted by Donna Hoffman on September 21st, 2006
— Observations
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1 comment so far ↓
Wow - just find this in google
thanks alot for all the info here
Br
Micielle
www.onpart.dk
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