Fall 2006 Marketing Seminar Series
Seminars will be held in Anderson Hall 121. Contact Professor Donna Hoffman for more information.
September 18, Joe Goodman (University of Texas at Austin)
“Help or Hindrance? The Effect of Best Seller Signage on Consumer Decision-Making from Large Product Assortments”
September 22, Arul Mishra (University of Iowa)
“The Cooler Effect: The Influence of Spatial Groupings on Consumer Preferences”
September 25, Andrea Godfrey (The University of Texas at Austin)
“A Product Segmentation Model and its Relationship to Customer Segmentation Models”
October 2, Jing Xu (University of Michigan)
“How Do You Feel While Driving Your Car: Depends On How You Think About It”
October 6, Himanshu Mishra (University of Utah)
“Ignorance is Bliss: The Information Malleability Effect”
October 9, Xing (Peter) Pan (Indiana University)
“Service Capabilities in Value Appropriation: A Conceptualization and Investigation of Internet Retailers”
October 16, Cecile Cho (Columbia University)
October 30, Baler Bilgin (University of Florida)
November 8, Michael Trusov (UCLA)
November 13, Carlos Torelli (University of Illinois)
November 17, Vishal Narayan (New York University)
