Abstract. The intention of this paper is to provide an introductory guide to managers who have been asked or have decided it is time to start looking into online market research for their company. The size of the company you work for does not matter, as we will discuss several methods that can be used for any size company or investment level. This paper is for managers who want to quickly learn the basic issues of online market research panels. It will also be useful to managers who need to become familiar with some of the major providers of online panel management. Download pdf.
Entries from January 2007 ↓
Student Project - Online Panel Management and Strategies
January 20th, 2007 — Student Projects
