The UCR Sloan Center held a research networking workshop on May 3-4, 2007, at the historic Mission Inn in Riverside, California. The workshop was limited to 20 attendees, 13 of whom were asked to prepare thought-provoking 15-minute presentations that dramatically deviate from the usual research talk. Presenters were asked to introduce what they considered to be “the most intereresting under-addressed research question in Internet marketing.”
Goals of the workshop were to bring together a small group of behaviorally and quantitatively oriented scholars researching topics related to Internet marketing to:
- Promote awareness of the joint community’s common research interests;
- Identify exciting new research themes that can serve as the basis for future collaborations;
- Introduce scholars to the UCR Sloan Center for Internet Retailing and opportuntiies for direct interaction and research collaboration with industry partners.
