The UCR Sloan Center held a research networking workshop on May 3-4, 2007, at the historic Mission Inn in Riverside, California. The workshop was limited to 20 attendees, 13 of whom were asked to prepare thought-provoking 15-minute presentations that dramatically deviate from the usual research talk. Presenters were asked to introduce what they considered to be “the most intereresting under-addressed research question in Internet marketing.”
Goals of the workshop were to bring together a small group of behaviorally and quantitatively oriented scholars researching topics related to Internet marketing to:
- Promote awareness of the joint community’s common research interests;
- Identify exciting new research themes that can serve as the basis for future collaborations;
- Introduce scholars to the UCR Sloan Center for Internet Retailing and opportuntiies for direct interaction and research collaboration with industry partners.
The research networking workshop was supported by a generous grant from the Alfred P. Sloan Foundation. The workshop program for the May 4 presentations is listed below.
Welcome and Introduction
Donna Hoffman, UCR
Session 1: Expanding the Idea of Search
Kristin Diehl, USC
“How Do Consumers Search?”Randy Bucklin, UCLA
“Implications of Paid Search for Online (and Offline) Search and Purchase”Tom Novak, UCR
“Lucky Online?”Session 2: Preference and Choice in Interactive, Social Environments
Eric Johnson, Columbia University
“The Social Construction of Preferences”Alan Montgomery, Carnegie Mellon University
“Adaptive Choice for Online Environments”John Lynch, Duke University
“Butlers, Concierges, Spies and Tipsters”Session 3: From Strategy to the Purchase Click
Arvind Rangaswamy, Penn State
“Consumer-Centric Marketing”Venky Shankar, Texas A&M
“Online Two-Way Marketing”Xing Pan, Indiana University
“Pricing Issues in Online Retailing”Wendy Moe, University of Maryland
“Clickstream Research: Where Modelers and Behavioral People Meet”Session 4: Exploring the Virtual
Ann Schlosser, University of Washington
“Will the Real Me Please Stand Up? An Exploration into Virtual Vs. Physical Identity and Its Effect on Consumer Behavior”Tiffany White, University of Illinois
“Setting the Stage for Self-Expression: What Can Facebook Teach Us About Internet Marketing in the New Millenium?”Donna Hoffman, UCR
“Cognitive Augmentation: Can the Internet Make You Smarter and More Creative?”
