ACR Special Pre-Conference on Online Consumer Behavior
Thursday, October 25, 2007
Peabody Hotel
Memphis, TN
Conference Co-Chairs:
Donna Hoffman, University of California, Riverside
Eric Johnson, Columbia University
“The Internet in general and Amazon.com in particular, is still Chapter One. You’re asking me about my story, and it’s still the very beginning.” Jeff Bezos
It has been about 10 years since the first research about consumer behavior in online environments was first published. What have we learned in that time? What frameworks, theories and facts have emerged? What new questions need to be explored?
The Center for Excellence in E-Business at Columbia Business School and the Sloan Center for Internet Retailing at the University of California, Riverside, are jointly sponsoring a pre-conference, in conjunction with the Association for Consumer Research, to address these questions.The goals of this pre-conference are to (1) summarize existing knowledge (2) present state-of-the-art results, methods and concepts and (3) hopefully set exciting directions for future research.
See the Conference Program for further information and registration details.
