Sloan Center for Internet Retailing - University of California, Riverside
November 28th, 2007 — News and Events
The eLab eXchange has four exciting prediction markets geared to the online holiday season:
Online Holiday Sales
Most Popular Online Holiday Shopping Day
Most Popular Consumer Electronics Retailer
Most Successful Online Holiday Promotions
Try your hand at judging the impact of this year's holiday season!
November 14th, 2007 — News and Events
Among the 14 websites in the eLab eXchange Social Shopping prediction market, our panel of experts judged ThisNext as the most engaging, although Kaboodle received the greatest number of positive tokens by eLab eXchange members. According to eXchange members, the top five social sites were Kaboodle, Buzzillions, ShopWiki, ThisNext and What’s Buzzing, respectively.
In arriving at the winner, the judges evaluated not only traffic statistics for each site (reach, page views, number of sites linking in), but also the customer experience offered on each site.
In terms of the traffic stats, Kaboodle topped the list, closely followed by ThisNext. Buzzillions, and ShopWiki were a distant third and fourth. Although Kaboodle is the top ranked social shopping site in our list, in terms of traffic, its average page views have dropped 15% in the last 3 months, possibly suggesting consumer fatigue. In contrast, average page views for ThisNext have dropped only 6% during the same period. (It's entirely possible that the entire category may need to be rethought, but we'll leave that for a different day.)
Our panel of experts judged Kaboodle good looking and easy to navigate. However,
November 7th, 2007 — News and Events
Ad Overlays on the Video and Company Sponsorships Chosen as Best Approaches
Among the 12 ideas in the Google/YouTube prediction market, our panel of experts judged the Ad Overlays on the Video for the First 10 Seconds or So and Company Sponsorhip of pages, categories, channels or communities as offering Google the greatest opportunities for monetizing YouTube through ads.
The eLab eXchange voted ad overlays somewhere around the video, not on the video itself as the clear favorite, followed by short pre-rolls,and company sponsorships.
Short mid-rolls received the most negative tokens from eLab eXchange members.
