Entries from February 2008 ↓
February 24th, 2008 — News and Events
eLab eXchange members were right on the money in this idea pageant. Members predicted that Monday, December 10, 2007 would be the most popular holiday online shopping day and according to Nielsen Online, they were right!
In terms of the top three most popular shopping days this past holiday season, eLab eXchange members hit two out of three, correctly predicting that Cyber Monday, November 26, 2007, would be the third most popular shopping day.
Members predicted that Monday, December 17 would be the second most popular day, but according to Nielsen Online, Tuesday, December 4 was second.
Congratulations to the members of the eLab eXchange for accurately predicting this market!
February 20th, 2008 — News and Events
eLab eXchange members overestimated how successful online holiday shopping would be in Q4 2007. Members predicted that fourth quarter 2007 online holiday sales would increase by 24.5% from Q4 2006. For the past several years, quarterly online holiday sales have increased nearly 25% each year. However, growth slowed this past year. The U.S. Department of Commerce estimated Q4 2007 US online retail sales increased only 18.2% from Q4 2006. (Estimates for 2007 and final estimates for 2006.)
If this estimate is any indication, it suggests we could be in for a rough year.
February 18th, 2008 — News and Events
eLab eXchange members correctly predicted the top two most popular consumer electronics online retailers for December 2007, although they got the order reversed. Members predicted that Apple would be the most popular, followed by Dell, but according to Nielsen Online, the most popular was Dell, followed by Apple.
The most popular was judged in terms of the total number of unique customers for each retailer in the month of December 2007. Unique customers are defined as people who completed one or more retail purchases on the site.
Congratulations to the members of the eLab eXchange for accurately predicting the top two winners in this market!
February 18th, 2008 — News and Events
eLab eXchange members correctly predicted that free shipping with no conditions would be the promotional tactic that was the most successful in encouraging people to shop online this past holiday season.
Not only did members correctly predict the most successful online holiday promotion, they correctly predicted four of the top five most successful promotional tactics, according to the 2007 Shop.org/BizRate eHoliday Mood Study (Wave 4). In addition to free shipping with no conditions, these include free shipping with conditions, saving with coupons, and online only sales.
Congratulations to the members of the eLab eXchange for accurately predicting the top four winners in this market!
