eLab eXchange members correctly predicted that free shipping with no conditions would be the promotional tactic that was the most successful in encouraging people to shop online this past holiday season.
Not only did members correctly predict the most successful online holiday promotion, they correctly predicted four of the top five most successful promotional tactics, according to the 2007 Shop.org/BizRate eHoliday Mood Study (Wave 4). In addition to free shipping with no conditions, these include free shipping with conditions, saving with coupons, and online only sales.
Congratulations to the members of the eLab eXchange for accurately predicting the top four winners in this market!
1 comment so far ↓
I know when I shop online the number one thing I am looking for is competetive pricing and then shipping costs is next. I have seen some pretty large spreads in pricing so pricing is definately a big one for me. With the price of goods and services increasing on many products online shopping should continue to grow.
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