The Internet experts at the eLab eXchange, using data from Nielsen/NetRatings and their own expert judgment, selected Become.com as the clear winner out of 8 sites in the best search and comparison web site contest. eLab eXchange members selected the Jellyfish Smack Shopping site as the best search and comparison web site from a set of 8 sites.
Jellyfish is a terrific site, but pales next to Become.com when considering search and comparison shopping sites because Jellyfish doesn't bring together search, product comparison, reviews and other features to help consumers find what they are looking for. Jellyfish is more like a different kind of social shopping site than a search and comparison site.
Experts deemed Become.com to have the greatest chance for success in the category based on key Web usage statistics, including unique audience, reach, total number of sessions, sessions per person, total minutes and page views. On all those metrics, become.com blew away the competition.
However, Like.com, chosen a distant third by the members of the eLab eXchange, was judged by the experts as a site to keep a careful eye on. Its metrics are trending up and people spend more time per person than they do on Become.com.
In other words, Like.com is stickier, although Become.com visitors are more engaged and there are many more of them.
Like.com is a great looking site and the visual search feature is innovative. But it doesn't have the breadth or depth of become.com. The experts thought that consumers might find it a useful adjunct to Become.com.
Become.com offers online consumers a good set of search tools, an easy to use interface, and plentiful reviews. It is easy to navigate and good looking. Key Web 2.0 features including discussion forums and product reviews are obvious reasons that consumers are visiting in droves. Further, the advertiser links are well done (and not annoying), and there are plentiful external links to further information, and handy price comparison tools.
What do you think?
10 comments ↓
Thanks for the great tip Donna. Great design, simplicity and informative are the key words when it comes to websites, especially those offering a product or service. I spent some time perusing through Become.com and liked the layout and ease of use. I am currently checking out a specific product I am interested in and I like the simple layout, speed and information of the site and the way it displayed the information. Too many sites are bogged down by a lot of “Extra Stuff” that make their sites annoying. Thanks again for a great review and recommendation.
I just love search and comparison sites and have not used this site yet. I hope it is consumer friendly in addtion to providing a multitude of key metrics/statistics.
I hated been on Become or Jellyfish. Become looks easy to use and lots of good info. Thank!
I must be the only person on Earth that has never heard of Become.com?
I know it’s sounds funny, but I like like.com. I’ve never used become , but shall give it a try. Nice Post.
I couldn’t figure out Jellyfish. But I didn’t want to watch the video. Become.com reminds me of PriceScan and others like that. Like.com actually has a browseable list of products.
after browsing all of the sites, i would have to agree 100%. i think in the end, the most important thing is that all of the sites reviewed are great for the average consumer.
i guess my question would be… Do these sites really get good traffic? Do people really use them? Before reading this post i had never even heard of a site like this. I hope it catches on, it’s a great concept. Like “Electric Man” said, great for consumers. Great Post, thanks for the info.
I must say I have not heard of this site before as well.
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