Donna Hoffman
Chancellor’s Chair and Professor of Marketing
Cooperating Faculty, Psychology
Co-Director, Sloan Center for Internet Retailing
email: donna.hoffman@ucr.edu | Vita
Donna L. Hoffman is Chancellor’s Professor of Marketing and Co-Director of the Sloan Center for Internet Retailing at the Univesity of California, Riverside, where she joined the Faculty in July 2006. She is also Co-Founder of eLab , a pioneering corporate sponsored research center that the New York Times has called one of the “premiere research centers in the world for the study of electronic commerce.” The Electronic Commerce MBA Program she developed with Professor Tom Novak in 1995, the first of its kind at a business school, was named one of the Top 10 e-commerce programs in the country by Business 2.0 , number one in e-commerce by the AUAP, and one of the ten business school programs that “get” the New Economy by the Industry Standard.
Professor Hoffman’s research efforts focus on Internet marketing strategy, consumer behavior in online environments, and the policy implications of commercializing the Internet. She has published widely in the top marketing and management journals and speaks frequently on the topic of Internet commerce strategy. Professor Hoffman was awarded the prestigious William O’Dell Award for long-term research impact.
In October 1998, Hoffman was appointed to the President’s Information Technology Advisory Committee Socio-Economic and Workforce Panel. She was recently voted the top Internet scientist by over 600 U.S. and European scientists and marketing managers in an international survey.
Hoffman has an A.B. degree from the University of California at Davis, and an M.A. and Ph.D. from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill.
