ACR Presentation - Novak (October 2007)

Posted by Tom Novak on October 23rd, 2007 — Working Papers
Tags: Second Life, virtual worlds

Novak, Thomas P., "Consumer Behavior Research in Second Life: Issues and Approaches," (October 2007).

Presented at the Association for Consumer Research Pre-Conference, "Consumer Online: Ten Years Later," Memphis, TN, October 25, 2007.

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ACR Presentation - Novak (October 2007)

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