Entries Tagged 'Business Models' ↓

Hoffman, Donna L. and Thomas P. Novak, "A Conceptual Framework for Considering Web-Based Business Models and Potential Revenue Streams," (December 2003).

Abstract.  In the wake of the dot-com collapse, many are now asking what it takes to be a success online and what makes for a profitable Web business. Understanding the issues involved in achieving profitability on the Web is turning out to be elusive, even as the Internet becomes an increasingly potent economic force both domestically and globally.

We introduce a descriptive framework for understanding the creation of successful Web-based business models that takes advantage of the distinctive features of the Internet in unique and sustainable ways. We discuss how managers can analyze different business models that combine the value proposition for both customers and the firm and show how our business model integration framework is a powerful organizing method not only to understand where the firm is at the present time, but also to help develop strategies for the future. These and other ideas are designed to help firms, dotcom
and multi-channel alike, evaluate their evolving digital commerce business strategies.  Download pdf.

Hoffman, Donna L, Thomas P. Novak, and Patrali Chatterjee, "Commercial Scenarios for the Web: Opportunities and Challenges," (December 1995).

Abstract.  The potential of the World Wide Web on the Internet as a commercial medium and market has been widely documented in a variety of media. However, a critical examination of its commercial development has received little attention. Therefore, in this paper we propose a structural framework for examining the explosion in commercial activity on the Web. First, we explore the role of the Web as a distribution channel and a medium for marketing communications. Second, we examine the factors that have led to the development of the Web as a commercial medium, evaluating the benefits it provides to both consumers and firms and its attractive size and demographic characteristics. Third, we discuss the barriers to commercial growth of the Web from both the supply and demand side perspectives. This analysis leads to a new classification of commercialization efforts that categorizes commercial Web sites into six distinct types including 1) Online Storefront, 2) Internet Presence, 3) Content, 4) Mall, 5) Incentive Site, and, 6) Search Agent. The first three comprise the "Integrated Destination Site," and the latter three represent forms of "Web Traffic Control." Our framework, argued in the context of integrated marketing, facilitates greater understanding of the Web as a commercial medium, and allows examination of commercial Web sites in terms of the opportunities and challenges firms face in the rush towards commercialization.  Download pdf.

Hoffman, Donna L. and Thomas P. Novak, "The Challenges of Electronic Commerce," (December 1994).

This paper appears in print as: Hoffman, D.L. & Novak, T.P. (1994), "The Challenges of Electronic Commerce," HotWired (Intelligent Agent Section), December 29.  Download pdf.

Hoffman, Donna L. and Thomas P. Novak, "Commercializing the Information Superhighway: Are We in for a Smooth Ride?" (March 1994).

This paper appears in print as: Hoffman, D.L. & Novak, T.P, (1994), "Commercializing the Information Super Highway: Are We in for a Smooth Ride?" The Owen Manager, 15(2), 2-7.  Download pdf.