Professor Donna L. Hoffman Co-Director, Sloan Center for Internet Retailing A. Gary Anderson Graduate School of Management University of California, Riverside Riverside, CA 92521 phone: (951) 827-4848 donna.hoffman@ucr.edu

Professor Thomas P. Novak Co-Director, Sloan Center for Internet Retailing A. Gary Anderson Graduate School of Management University of California, Riverside Riverside, CA 92521 phone: (951) 827-4999 tom.novak@ucr.edu