Welcome to the Sloan Center for Internet Retailing


Professors Donna L. Hoffman and Thomas P. Novak, Co-Directors.

The Sloan Center for Internet Retailing, located at the University of California, Riverside, is the world's leading university research center dedicated to improving the effectiveness of online retailing.

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Working paper - Hoffman and Novak (March 1994)

Hoffman, Donna L. and Thomas P. Novak, "Commercializing the Information Superhighway: Are We in for a Smooth Ride?" (March 1994).

This paper appears in print as: Hoffman, D.L. & Novak, T.P, (1994), "Commercializing the Information Super Highway: Are We in for a Smooth Ride?" The Owen Manager, 15(2), 2-7.  Download pdf.