THE UCR SLOAN CENTERAs one of 26 Sloan Industry Centers, the mission of the UCR Sloan Center for Internet Retailing is to make a real and positive impact on business practice through innovative research that advances new knowledge on the online retailing industry. The Sloan Center was co-founded by Professors Donna Hoffman and Tom Novak in 2003. In 2006, the center moved to the University of California Riverside's A. Gary Anderson Graduate School of Management with grants from the Alfred P. Sloan Foundation, the University of California Riverside, and founding partners Lands' End and Walmart.com. The UCR Sloan Center is home to UCR eLab, the eLab Global Panel, eLab City, and eLab eXchange. Below you will find information on these various aspects of the Sloan Center:
UCR eLabOriginally founded by Professors Hoffman and Novak in 1994 as “Project 2000” and renamed as "eLab" in 1999, UCR eLab is the pioneering virtual research lab and online panel for the study of online consumer behavior. It utilizes a set of integrated tools that facilitate the academic research mission of the UCR Sloan Center. Center Faculty employ a variety of methodologies to conduct their research, including surveys, experiments, and econometric and other quantitative models. eLab uses a number of well-known software tools to facilitate this research, including Qualtrics, Sona Systems, Authorware, MediaLab, and others.
eLab Global PanelThe eLab Global Panel is a community of Internet users from all over the world who participate in Sloan Center-conducted Web surveys and experiments about consumer behavior in the digital world. All projects conducted through the panel are projects by eLab faculty and their students at UCR. By joining and participating a few times a year in our online experiments, panel members can help advance academic knowledge and influence business practice. In addition, participants are eligible to win research study prize drawings. Learn more...
eLab CityLaunched by the UCR Sloan Center in 2008, eLab City is a two-island academic sim in Second Life developed for the study of consumer behavior in virtual worlds. eLab City is a "live, work, and play" community, and provides a working laboratory and a subject pool for academic research. As an academic research facility and platform, eLab City combines a panel of Second Life users, survey and experimental research capabilities, and tools for unobtrusively tracking user behavior. In addition eLab City contains a microcosm of key Second Life entertainment activities, such as shopping for virtual goods, a dance hall, an exhibition hall, and a virtual cinema. eLab City also offers housing options for Second Life residents. By combining a wide range of Second Life activities with a set of data collection tools, eLab City allows the Sloan Center to achieve an in-depth understanding of Second Life users’ attitudes and behaviors. Learn more…
ResearchUCR faculty and faculty affiliates at other leading institutions conduct academic research on issues such as: consumer-generated media, virtual worlds such as Second Life, search marketing, online customer experience. pricing, trust, and competition in online marketplaces, and the online purchase process. Learn more...
SponsorsUCR Sloan Center sponsors enable us to continue our innovative and cutting-edge academic research on online consumer behavior. Past and current sponsors of our research efforts include FedEx, Hewlett-Packard, Land's End/Sears, Nielsen Media Research, SBC, and Walmart.com, among many others. Among the government institutions, foundations, and universities that have supported the UCR Sloan Center are: the Alfred P. Sloan Foundation, The Aspen Institute, the Marketing Science Institute, and the University of California Riverside. Learn how you can become a Sloan Center Sponsor.
Download the UCR Sloan Center brochure.
CONTACTSThe Sloan Center for Internet Retailing
The A. Gary Anderson Graduate School of Management
University of California, Riverside
Riverside, CA 92521
Center Co-Directors: Donna Hoffman and Thomas Novak
Getting to UCR
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