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I'm here for networking and discussing with researchers on online consumer behavior, like me : ) Oct 7

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Online consumer behavior models

Hi all, I need the latest and most outstanding online consumer models for the lit review of my dissertation. Does anyone have them identified ?

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I'm here for networking and discussing with researchers on online consumer behavior, like me : )

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Where do you live:

Alicante, Valencia. Spain

Where do you work:

Hydermarketing.com

Tell the Sloan Network a few things about you

Completing a dissertation on online consumer behaviour. I work as a marketing director of a large internet company in Spain, focused on e-commerce and online branding, and undertake marketing consultancy for innovation companies in Europe.

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Antonio Hyder's Blog

Online consumer behavior models

Hi all, I need the latest and most outstanding online consumer models for the lit review of my dissertation. Does anyone have them identified ?

Posted on October 13, 2009 at 2:33pm —

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At 8:43pm on October 31, 2009, Satyabroto Banerji said…: Hi! It is a delight to continue a dialog with you. I do not plan any dissertation. I practice Internet commerce. I am nearly 61 years old, so it is too late for me to do academic work. However, I have taught ecommerce and continue to guide people. Though I have never been to Spain, I do love the language and the country. Please give me a link to what you have written on a Bhutan site. You are also very welcome to register and write on the sites for which I write regularly. The link facility on this forum has malfunctioned in the recent past and the administrator has not responded to my concerns. I can therefore send you links to sites for which I write by email. My wife and son know Spanish so I can also translate your work in to Indian languages.

At 5:28am on October 31, 2009, Satyabroto Banerji said…: Thank you for the link to the conceptual paper. I find it rather speculative and very basic in any case. Nevertheless, I appreciate your kindness, and look forward to more links. I am based in Mumbai.

At 11:07pm on October 29, 2009, Satyabroto Banerji said…: Congratulations on your success. Yes I would love to access any links and information that you are able to share.

At 8:18am on October 27, 2009, Satyabroto Banerji said…: Good Luck. Satya

At 8:08am on October 27, 2009, Satyabroto Banerji said…: Though online behavior is a new area, customer behavior itself is very strongly established in marketing literature. My hypothesis is that a model from the brick-and-mortar world will work just as well online provided that a site has Web 2.0 features and Web Plus One also. The converse may also be true: dissonance between online and conventional media messages, or unfamiliar features will put-off potential buyers. You have to set up an experiment to test a hypothesis in my view. A literature review will not suffice for a dissertation.

At 7:38am on October 27, 2009, Satyabroto Banerji said…: Adoption is a key aspect of consumer behavior in all models. I feel that your work will have greater value if you run a small experiment. I have a web meeting with about 50 farmers from India on October 31. We are 12 hours ahead of PST and the proceedings will be in Hindi anyway. I can run your experiment and translate the results. The objective of the meeting is to see a product for seed treatment. This is the winter sowing area here.

At 7:12am on October 27, 2009, Satyabroto Banerji said…: Hi Antonio. I specialize in online consumer work with farmers in India, and am happy to help you. Regards. Satya

At 2:31pm on October 13, 2009, Antonio Hyder said…: Hi, I need the latest and most outstanding online consumer models for the lit review of my dissertation. Does anyone have them identified ?