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I'm a marketing scientist, consultant & manager. Research interests: Online Consumer Behaviour, OCB-HCI, e-tourism and innovation. Msg me !
Status posted by Antonio Hyder Jan 15
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Online consumer behavior models

Hi all, I need the latest and most outstanding online consumer models for the lit review of my dissertation. Does anyone have them identified ?
Blog post by Antonio Hyder Oct 14, 2009
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I'm here for networking and discussing with researchers on online consumer behavior, like me : )
Status posted by Antonio Hyder Oct 7, 2009
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Antonio Hyder is now a member of UCR Sloan Center for Internet Retailing Oct 6, 2009

Profile Information

Where do you live:
Palo Alto, California and Alicante, Spain
Where do you work:
Hydermarketing.com
Tell the Sloan Network a few things about you
European PhD in Marketing, MBA and engineer. Completed a dissertation on online consumer behaviour. I work as a marketing director of a large internet company in Spain, focused on e-commerce and online branding. I own a scientific marketing consultancy firm with presence in Palo Alto, London, Alicante, India and Singapore. We specialise in transferring marketing scientific research to the market and in launching technology businesses globally.

Antonio Hyder's Blog

Antonio Hyder

Online consumer behavior models

Hi all, I need the latest and most outstanding online consumer models for the lit review of my dissertation. Does anyone have them identified ?

Posted on October 13, 2009 at 2:33pm

Comment Wall (10 comments)

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At 5:56am on October 1, 2011, centergalcentergal said…
I'm rose,i saw your account and decides to stop by and say hello.i will like to establish a good relationship with you, am single and nice.my email ( kanny.rose@yahoo.com ).I think love worth sharing,so lets share it.
At 8:43pm on October 31, 2009, Satyabroto BanerjiSatyabroto Banerji said…
Hi! It is a delight to continue a dialog with you. I do not plan any dissertation. I practice Internet commerce. I am nearly 61 years old, so it is too late for me to do academic work. However, I have taught ecommerce and continue to guide people. Though I have never been to Spain, I do love the language and the country. Please give me a link to what you have written on a Bhutan site. You are also very welcome to register and write on the sites for which I write regularly. The link facility on this forum has malfunctioned in the recent past and the administrator has not responded to my concerns. I can therefore send you links to sites for which I write by email. My wife and son know Spanish so I can also translate your work in to Indian languages.
At 5:28am on October 31, 2009, Satyabroto BanerjiSatyabroto Banerji said…
Thank you for the link to the conceptual paper. I find it rather speculative and very basic in any case. Nevertheless, I appreciate your kindness, and look forward to more links. I am based in Mumbai.
At 11:07pm on October 29, 2009, Satyabroto BanerjiSatyabroto Banerji said…
Congratulations on your success. Yes I would love to access any links and information that you are able to share.
At 8:18am on October 27, 2009, Satyabroto BanerjiSatyabroto Banerji said…
Good Luck. Satya
At 8:08am on October 27, 2009, Satyabroto BanerjiSatyabroto Banerji said…
Though online behavior is a new area, customer behavior itself is very strongly established in marketing literature. My hypothesis is that a model from the brick-and-mortar world will work just as well online provided that a site has Web 2.0 features and Web Plus One also. The converse may also be true: dissonance between online and conventional media messages, or unfamiliar features will put-off potential buyers. You have to set up an experiment to test a hypothesis in my view. A literature review will not suffice for a dissertation.
At 7:38am on October 27, 2009, Satyabroto BanerjiSatyabroto Banerji said…
Adoption is a key aspect of consumer behavior in all models. I feel that your work will have greater value if you run a small experiment. I have a web meeting with about 50 farmers from India on October 31. We are 12 hours ahead of PST and the proceedings will be in Hindi anyway. I can run your experiment and translate the results. The objective of the meeting is to see a product for seed treatment. This is the winter sowing area here.
At 7:12am on October 27, 2009, Satyabroto BanerjiSatyabroto Banerji said…
Hi Antonio. I specialize in online consumer work with farmers in India, and am happy to help you. Regards. Satya
At 2:31pm on October 13, 2009, Antonio HyderAntonio Hyder said…
Hi, I need the latest and most outstanding online consumer models for the lit review of my dissertation. Does anyone have them identified ?
At 10:20am on October 6, 2009, Sloan ResearchSloan Research said…
Welcome to the Sloan Network, Antonio!
 
 
 

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