If you’re a retailer in a category that has low consumer engagement, where purchase is very infrequent and there’s little consumer affiliation with your brand, there is a strong possibility that you don’t have a lot of Facebook fans with whom to communicate.



For you, this part of social media is - feh.



The mattress category is a great example. I don’t know how often a normal person buys a mattress, but for me it’s less often than a car. Maybe even less often than a house.… Continue