UCR Sloan Center for Internet Retailing

Dave Hamel
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A blog post by Dave Hamel was featured
If you’re a retailer in a category that has low consumer engagement, where purchase is very infrequent and there’s little consumer affiliation with your brand, there is a strong possibility that you don’t have a lot of Facebook fans with whom to c...
September 14
Dave Hamel added a blog post
If you’re a retailer in a category that has low consumer engagement, where purchase is very infrequent and there’s little consumer affiliation with your brand, there is a strong possibility that you don’t have a lot of Facebook fans with whom to c...
September 7
Dave Hamel is now a member of UCR Sloan Center for Internet Retailing
September 5

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Where do you live:
Chicago, IL
Where do you work:
Chicago, IL
Tell the Sloan Network a few things about you
I’m a 4-time American Marketing Association EFFIE marketing-effectiveness award winner, have been both a corporate marketer (as CMO of ShopLocal.com) and the architect behind brands such as CareerBuilder, ABN/AMRO LaSalle Bank, SportMart, Sears, CellularOne, and Moen faucets during my 18 years in the Chicago office of Cramer-Krasselt. I joined ESW Partners in 2006. I share my experience in marketing as an adjunct professor in the graduate program of Chicago’s Roosevelt University.

Dave Hamel's Blog

Dave Hamel

Retail Categories With No Facebook Fans: What To Do

If you’re a retailer in a category that has low consumer engagement, where purchase is very infrequent and there’s little consumer affiliation with your brand, there is a strong possibility that you don’t have a lot of Facebook fans with whom to communicate.

For you, this part of social media is - feh.

The mattress category is a great example. I don’t know how often a normal person buys a mattress, but for me it’s less often than a car. Maybe even less often than a house. So, why would I want… Continue

Posted on September 5, 2009 at 6:00pm — 2 Comments

 
 

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