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If you’re a retailer in a category that has low consumer engagement, where purchase is very infrequent and there’s little consumer affiliation with your brand, there is a strong possibility that you don’t have a lot of Facebook fans with whom to c...
If you’re a retailer in a category that has low consumer engagement, where purchase is very infrequent and there’s little consumer affiliation with your brand, there is a strong possibility that you don’t have a lot of Facebook fans with whom to c...
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- Where do you live:
- Chicago, IL
- Where do you work:
- Chicago, IL
- Tell the Sloan Network a few things about you
- I’m a 4-time American Marketing Association EFFIE marketing-effectiveness award winner, have been both a corporate marketer (as CMO of ShopLocal.com) and the architect behind brands such as CareerBuilder, ABN/AMRO LaSalle Bank, SportMart, Sears, CellularOne, and Moen faucets during my 18 years in the Chicago office of Cramer-Krasselt. I joined ESW Partners in 2006. I share my experience in marketing as an adjunct professor in the graduate program of Chicago’s Roosevelt University.
Dave Hamel's Blog
Retail Categories With No Facebook Fans: What To Do
If you’re a retailer in a category that has low consumer engagement, where purchase is very infrequent and there’s little consumer affiliation with your brand, there is a strong possibility that you don’t have a lot of Facebook fans with whom to communicate.
For you, this part of social media is - feh.
The mattress category is a great example. I don’t know how often a normal person buys a mattress, but for me it’s less often than a car. Maybe even less often than a house. So, why would I want… Continue
For you, this part of social media is - feh.
The mattress category is a great example. I don’t know how often a normal person buys a mattress, but for me it’s less often than a car. Maybe even less often than a house. So, why would I want… Continue
Posted on September 5, 2009 at 6:00pm — 2 Comments
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