"Tom did a great job summing up our 3 days at CES - words and pics - "It's All Smart at CES" #ces2012 http://bit.ly/z87wfs"
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ABOUT DONNA HOFFMAN
Profile Information
- Where do you live:
- Riverside, CA
- Where do you work:
- University of California, Riverside
- Tell the Sloan Network a few things about you
- Donna Hoffman is the Chancellor's Chair and Professor of Marketing at the A. Gary Anderson Graduate School of Management, UC Riverside. Donna's research interest includes 1) optimal online experience as a function of consumer mindsets, thinking styles and chronic dispositions using both experimental methods and generalized linear latent and mixed models approaches, 2) marketing on the social web and social media strategy and 3) impact of the social web on consumer well-being. She has published widely in the top academic journals and has been awarded the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, and the William O'Dell/Journal of Marketing Research Award for long-term research impact.
Donna also Co-Directs the UCR Sloan Center for Internet Retailing. The UCR Sloan Center is the world's leading university research center dedicated to improving the effectiveness of Internet marketing efforts through the behavioral and quantitative study of online consumer behavior.
She is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort "one of the premiere research centers in the world for the study of electronic commerce," and The Wall Street Journal recognizes the effort as the "electronic commerce pioneer among business schools."
Donna has an A.B. degree from the University of California at Davis, and an M.A. and Ph.D. from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill. She was named a Distinguished Graduate Alumnus of UNC in 2002.
Latest Activity
Donna L. Hoffman posted a status"What we've been calling "augmented retailing" heating up with kinect - this will be great at home, not just in-store!"
Donna L. Hoffman posted a status"Hi-tech fitness category exploding. Monitor sleep, heart rate, cals,steps,etc. wifi Bluetooth 2 web, phone, some without straps! #ces2012"
Donna L. Hoffman posted a status"MakerBot 3d printers are now under $2000 - print real things at home. Important emerging category, disruptive, watch out copyright #ces2012"
Donna L. Hoffman posted a status"3M micro projectors are amazing - out in April. Wifi dongle supports up to 20 users - great for lab meetings! Can't wait! #ces2012"
Donna L. Hoffman posted a status"Most stupid - LG Smart ThinQ home appliances. Obviously no one at LG understands consumer behavior. but, robot vac could be big. #ces2012"
Donna L. Hoffman posted a status"Big trend - seamless app integration across all relevant platforms - smartphone, tablet, TV - with content on your personal cloud! #ces2012"
Donna L. Hoffman posted a status"Intel ultrabooks are slick and small - some better than others. All look like MacBook Air, which I guess is the point. #ces2012"
Donna L. Hoffman posted a status"Windows 8 is amazing! Will completely change user interaction with the desktop. #ces2012"
Donna L. Hoffman posted a status"Ilounge-tons of cool cases,covers,packs,plugs,cords, - explosion of design! Tech now loud and proud. #ces2012"
Donna L. Hoffman posted a status"Eureka Park show - NSF funded tech ideas. Saw a cool robot and an app that lets you mark up web pages. Feet already hurt & 3 days to go!"
Donna L. Hoffman posted a blog postHeading to CES!
Off to CES soon. Have walking shoes, will travel! #ces2012See More
Donna L. Hoffman's Blog
Heading to CES!
Off to CES soon. Have walking shoes, will travel! #ces2012
Posted on January 9, 2012 at 11:48am — 2 Comments
Mall Shoppers Tracked By Cellphone
Footpath is testing technology that tracks the unique IDs in consumers' cell phones in order to study their "footstream" while shopping in malls. It's a very slippery slope...
Posted on November 26, 2011 at 12:24pm
Seriously, people? Just shop online!
Apparently taking a page from questionable police tactics, shoppers are now pepper spraying other shoppers during Black Friday! Pepper spray at Wal-Mart
Posted on November 25, 2011 at 9:30am
Paul D. Converse Award Nomination
Tom and I have been nominated for the Paul D. Converse Award for our outstanding contributions to marketing scholarship. https://uiuc.qualtrics.com/SE/?SID=SV_3xTS80D2PimXqHa
Two of our contributions were acknowledged – our JM theory paper on flow in online environments (843 ISI citations/2838 Google Scholar citations) and our Marketing Science paper testing the theory (453 ISI citations/1261 Google Scholar…
ContinuePosted on November 8, 2011 at 9:00am
Beyond Facebook: Marketing Strategies for a Post-Social Media World
Tom and I recently presented some of our new ideas on what's in store in the post-social media world at the MSI Berkeley Conference on Marketing Communications in a Digital World.
One thing we talked about is the idea that “reality is no longer ‘real.’ We want digital to be real.…
ContinuePosted on October 18, 2011 at 2:32pm
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