Satyabroto Banerji has not received any gifts yet
Posted on October 20, 2009 at 5:13am —

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Regards, Antonio
by the way, where in India are you ?
My main question is:
I need to write a framework discussing different online consumer behavior theories and I get a little confused as I'm not sure if its the same thing as online consumer adoption theories. On the other hand I am reading that lots of the literature is quite dispersed so I thought about dedicating about 8 pages revising and discussing these theories and how they relate to my purpose, and stop !. What do you think ? Antonio: antonio.hyder@gmail.com
Technology acceptance model (Davis, 1989)
Theory of planned behaviour (Ajzen, 1991) + Pavlou 2006 Extensión
Innovation Diffusion Theory
Theory of Reasoned Action (Ajzen and Fishbein, 1980 )
Consumer Decision Model (Engel, Blackwell and Miniard, 1995)
Theory of Flow (Csikszentmihalyi (1975),
Motivation-Ability-Opportunity
Expectatation-Confirmation Theory
Media Richness Theory
Personal Innovativeness of Information Technology - PIIT
Unified Theory of Acceptance and Use of Technology (UTAUT)
OSAM - Shopping acceptance