I just read Dave Hamel's post, "Retail Categories With No Facebook Fans: What To Do", and he really framed social media strategy in a way I may not have done yet, despite my efforts.



You see, there are levels of engagement for businesses:



Level 1: Social media is not something I'm interested in.



Level 2:… Continue

Someone feel free to tell me where this is from:

I heard about a sign saying,



Price, Quality, Time. Choose Two.



Now, in today's world with overnight shipping, mass production, and other huge technological advances, many companies are shooting for all three.



Other companies who are unable to corner all three are capitalizing on customer service.



I've been seeing… Continue

I find that I'm becoming a confirmed Yelper. I used Yelp when I was driving to the Bay Area and got a chip in my window shield. Yelp helped me find an auto glass shop with good prices and good services who fixed my car window for free when I mentioned Yelp!



Yelp helped me find out where to go if I wanted a well-priced, clean room in… Continue

A while ago, the fad went around the internet that content is king! This meant that content was the most important aspect of your website. It attracts eyeballs and generates interest. If your content is consistently stellar, then people will consume it, spread it, and come back for more. Also, as seen in the link above, content is valuable to your… Continue

Not so long ago, in the land of brick-and-mortar stores, many businesses sought to be "the third place". The concept is that, if home is the first place, and work is the second place, then a good gathering place for the community is the third place. It's no accident that so many bookstores have coffee shops inside, or that small restaurants have wifi. The goal is to get people to come, stay, and come back.

Getting People to Come, Stay, and Come Back



-Reach out… Continue