UCR Sloan Center for Internet Retailing

Tom Novak
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  • Riverside, CA
  • United States
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Where do you live:
Riverside, CA
Where do you work:
University of California, Riverside
Tell the Sloan Network a few things about you
Tom Novak is Albert O. Steffey Professor of Marketing, Cooperating Faculty in Psychology, and Co-Director of the Sloan Center for Internet Retailing at the University of California, Riverside, where he joined the faculty in July 2006. Novak’s research since 1993 has focused exclusively on Internet and Web based commerce. His current research areas include virtual worlds, measuring the online consumer experience, online advertising, Web advertising metrics and modeling online advertising exposure, Internet marketing strategy, and electronic commerce policy.

Tom Novak's Blog

Tom Novak

Quality of Virtual Life - Novak (September 2009)

Posted on September 30, 2009 at 5:30pm —

Tom Novak

The Heartbreak of MobileMe: Problems Not Solutions

Posted on November 3, 2008 at 7:00pm — 1 Comment

Tom Novak

Working paper - Hoffman and Novak (May 2008)

Posted on May 28, 2008 at 10:00am —

Tom Novak

eLab City - New Second Life Research Project

Posted on October 23, 2007 at 5:30pm —

Tom Novak

ACR Presentation - Novak (October 2007)

Posted on October 23, 2007 at 10:30am —

Tom Novak

eLab eXchange has launched

Posted on September 16, 2007 at 9:00pm —

Tom Novak

Working paper - Hoffman and Novak (September 2007)

Posted on September 14, 2007 at 8:00pm —

Tom Novak

Cyberporn Debate Revisited - Sex in Second Life

Posted on August 22, 2007 at 1:30pm —

Tom Novak

2007 Virtual Worlds Fall Conference and Expo

Posted on August 15, 2007 at 3:00pm —

Tom Novak

Wired Gets Second Life Wrong

Posted on August 10, 2007 at 3:00pm —

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Comment Wall (2 comments)

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At 2:57am on July 29, 2009, Mike Dorsey said…
a true resource, and one many people clearly enjoy


High School Diploma
At 10:38pm on June 3, 2009, Michael Nguyen said…
Hi Tom, thanks for welcoming me. Looking forward to hearing more about the Sloan Center.
 
 

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