Tom Novak's Page
About Tom Novak
Profile Information
- Where do you live:
- Riverside, CA
- Where do you work:
- University of California, Riverside
- Tell the Sloan Network a few things about you
- Tom Novak is Albert O. Steffey Professor of Marketing, Cooperating Faculty in Psychology, and Co-Director of the Sloan Center for Internet Retailing at the University of California, Riverside, where he joined the faculty in July 2006. Novak’s research since 1993 has focused exclusively on Internet and Web based commerce. His current research areas include virtual worlds, measuring the online consumer experience, online advertising, Web advertising metrics and modeling online advertising exposure, Internet marketing strategy, and electronic commerce policy.
Tom Novak's Blog
It's All Smart at CES 2012!
Posted on January 14, 2012 at 10:00pm
Quality of Virtual Life - Novak (forthcoming 2012)
Posted on September 30, 2009 at 5:30pm
The Heartbreak of MobileMe: Problems Not Solutions
Posted on November 3, 2008 at 7:00pm — 2 Comments
Working paper - Hoffman and Novak (May 2008)
Posted on May 28, 2008 at 10:00am
eLab City - New Second Life Research Project
Posted on October 23, 2007 at 5:30pm
ACR Presentation - Novak (October 2007)
Posted on October 23, 2007 at 10:30am
eLab eXchange has launched
Posted on September 16, 2007 at 9:00pm
Working paper - Hoffman and Novak (September 2007)
Posted on September 14, 2007 at 8:00pm
Cyberporn Debate Revisited - Sex in Second Life
Posted on August 22, 2007 at 1:30pm
2007 Virtual Worlds Fall Conference and Expo
Posted on August 15, 2007 at 3:00pm
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