All Blog Posts (215)

International Consumer Electronics Show 2013 (CES)

The International Consumer Electronics Show may be a long ways off, but buzz has already begun online regarding CES 2013. This year CES will be held in at the Las Vegas Convention Center starting January 8th through the 11th. An expected 155,000 people are set to attend the 2013 event.…

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Added by Thomas Desmond on August 22, 2012 at 2:00pm — No Comments

Most common web-access devices by 2013 worldwide

 Mobile phones will overtake PCs as the most common web-access devices worldwide by 2013.

 

It‘s estimated that the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82…

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Added by loveneet on June 29, 2012 at 12:44am — No Comments

European Cookie Law - How the Cookie Crumbles

The UK Information Commissioner's Office has drafted an upcoming law which requires that cookies be opt-in for websites. You can read more information here.

There is quite a bit of confusion about what this means exactly. The schedule of implementation was delayed already once and many think that even if it does go into…

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Added by Robert Babak Rowshan on April 12, 2012 at 11:38pm — No Comments

It's All Smart at CES 2012!

Just returned from 3 days at CES 2012.  I've uploaded an album of photos I took at CES - check it out!

I was last at the Consumer Electronics Show two years ago, in 2010.  The word back then in 2010 was "3D" - everything was all about 3D TV.  Not anymore. The word in 2012 is "smart".  Everything is smart.  TVs are smart, interfaces are smart, apps are smart, health and fitness devices are smart - even…

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Added by Tom Novak on January 14, 2012 at 10:00pm — No Comments

Just Testing

Just joined, learning the dash board, does this blog go to everyone on the

on the Sloan University server? What are featured post vs regular blog posts?

Added by Michael Sherron on January 12, 2012 at 4:21pm — 2 Comments

Heading to CES!

Off to CES soon. Have walking shoes, will travel! #ces2012

Added by Donna L. Hoffman on January 9, 2012 at 11:48am — 2 Comments

Digital loyalty and payment platforms

I am currently developing a loyalty platform for a leading quick service restaurant chain in USA. The platform is based on a "Mobile Plus Cloud" architecture where all complex functionality is hosted on a cloud platform while the user accesses this functionality on his/her handset through web services. We are planning to market this loyalty solution to other quick service restaurant chains where all the cloud functionality remains the same and can be reused across partners. The only thing…

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Added by Vish Srivastava on December 13, 2011 at 8:59am — 1 Comment

Hectic Black Friday, Meet Civilized Cyber Monday

Effective Ecommerce

Black Friday is against my religion. Black Friday to me is like Filene's Basement Running of the Brides or the Spanish Running of the Bulls. Running amok in a sea of delirious strangers for a…

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Added by Lorene Song on December 2, 2011 at 9:10am — 1 Comment

How Social Media are Playing the Role of Media in China-A Recent Train Crash Case

Social media is not only about social network, they are also powerful media. A recent accident happened in China showed how influential social media can be.

“A collision between two high-speed trains on July 23rd near the coastal city of Wenzhou not only killed at least 35 people but also unleashed a torrent of online criticism of the network and the railway bureaucracy, ” as was written on The Economist’s news feature “Interrogating the Party” on July 25th. What happened is that all…

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Added by Yun Jie on November 27, 2011 at 10:34pm — 1 Comment

Do China's young people have social media?

One of the best things in the US is that there is no Great Firewall (GFW) here, a  censorship and surveillance project operated by China's government. Because of the GFW, we cannot visit popular social websites such as Youtube, Twitter, and Facebook.

 

So what if a young Chinese want to have some fun in social media? There are two ways around it. One is  we use “wall climbing” software, i.e. proxy software to log on western social media. The problems with proxy software is they…

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Added by Yun Jie on November 27, 2011 at 12:52pm — 3 Comments

Renren – “Facebook” Tailored for the People on the Other Side of Globe

As most people might know, Chinese government blocks Facebook although it is a very successful social media, which has been widely used in the world. However, with the rapid development of Internet and the increasing needs of connecting, “Renren (www.renren.com)”, a local Chinese “Facebook” was born.…

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Added by Yuanrui Li on November 27, 2011 at 8:07am — 1 Comment

Mall Shoppers Tracked By Cellphone

Footpath is testing technology that tracks the unique IDs in consumers' cell phones in order to study their "footstream" while shopping in malls. It's a very slippery slope...

SoCal Mall Tracks Shoppers

Added by Donna L. Hoffman on November 26, 2011 at 12:24pm — No Comments

Seriously, people? Just shop online!

Apparently taking a page from questionable police tactics, shoppers are now pepper spraying other shoppers during Black Friday! Pepper spray at Wal-Mart

Added by Donna L. Hoffman on November 25, 2011 at 9:30am — No Comments

Paul D. Converse Award Nomination

Tom and I have been nominated for the Paul D. Converse Award for our outstanding contributions to marketing scholarship.  https://uiuc.qualtrics.com/SE/?SID=SV_3xTS80D2PimXqHa

Two of our contributions were acknowledged – our JM theory paper on flow in online environments (843 ISI citations/2838 Google Scholar citations) and our Marketing Science paper testing the theory (453 ISI citations/1261 Google Scholar…

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Added by Donna L. Hoffman on November 8, 2011 at 9:00am — No Comments

Beyond Facebook: Marketing Strategies for a Post-Social Media World

Tom and I recently presented some of our new ideas on what's in store in the post-social media world at the MSI Berkeley Conference on Marketing Communications in a Digital World.

One thing we talked about is the idea that “reality is no longer ‘real.’ We want digital to be real.…

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Added by Donna L. Hoffman on October 18, 2011 at 2:32pm — No Comments

Does Yahoo! Have a Future?

#w2s

Ross Levinsohn, Yahoo! EVP of Americas says their goal is to be the premiere digital company creating really rich premium experiences for consumers on their platform. They run 13 million different variations of their home page every day and hope they can serve the right ads in the right programming context. Time will tell if this is a big opportunity or an idea whose time has come and gone.  

 

Added by Donna L. Hoffman on October 17, 2011 at 4:07pm — 1 Comment

Web 2.0 Summit: Sean Parker and Spotify

#w2s. John Battle asked Sean Parker if Spotify is his chance to get napster right? Yes. Sean says it's a chance to finish what he started, creating a frictionless tier of service that enables music-sharing. It lets consumers select the music that best meets their needs and disintermediates the gatekeepers with the right product experience. Sean argued that it took the outright collapse of the music business as we know it to finally convince them to do the deals. No hints about Airtime, his…

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Added by Donna L. Hoffman on October 17, 2011 at 2:41pm — No Comments

Web 2.0 Summit Starts Today

Tom and I are here at the Web 2.0 summit in SF. This year the focus is on the data frame - examined from a distinctly mobile, social, local perspective. We're looking forward to a great three days! More as it unfolds. You can follow the event at web2.summit.com

Added by Donna L. Hoffman on October 17, 2011 at 1:09pm — No Comments

How to Avoid Google Penalties

One of the biggest events in a long time for the search marketing world began last week with the New York Times article on bad linking practices undertaken by JCPenney's search engine optimization (SEO) firm, SearchDex.

Google's penalization wasn't a big surprise to seasoned SEO veterans,…

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Added by loveneet on September 20, 2011 at 2:00pm — 3 Comments

Tying traffic and charity together to promote long range site acceptance and use

Today there are nearly 73,000 coffee growers in Costa Rica, 45,000 of whom are members of cooperatives. Coopeldós R. L. is the second coop in this series on Costa Rican coffee cooperatives.  These coops provide a great measure of competition to the major growers in country.

 

There are other ways to captilize on these sources.  One is shown by the activity of a new Kirkville, Mo. coffee shop owner, who on July 1st capitalized on a "country of origen" appeal…

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Added by Michael Mitchell on August 20, 2011 at 1:45pm — No Comments

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