February 2005 Blog Posts (2)
Working paper - Li and Chatterjee (February 2005)
Li, Shibo, and Patrali Chatterjee, "Shopping Cart Abandonment at Retail Websites – A Multi-Stage Model of Online Shopping Behavior," (February 2005).
We propose a four-stage model of online shopping process to study shopping cart abandonment. Consumer heterogeneity is accounted within a hierarchical Bayesian framework. A hidden Markov switching process is used to capture unobserved user navigation orientation. Managerial implications for customized web pages to reduce the attrition… Continue
We propose a four-stage model of online shopping process to study shopping cart abandonment. Consumer heterogeneity is accounted within a hierarchical Bayesian framework. A hidden Markov switching process is used to capture unobserved user navigation orientation. Managerial implications for customized web pages to reduce the attrition… Continue
Added by Sloan Research on February 16, 2005 at 3:00pm — No Comments
Working paper - White, Hoffman, and Novak (February 2005)
White, Tiffany, Donna L. Hoffman, and Thomas P. Novak, "Forgotten Favors: Biased Account Keeping in Information-Driven Consumer-Seller Relationships," (February 2005)
Download pdf.
Download pdf.
Added by Sloan Research on February 1, 2005 at 10:00am — No Comments
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