Bar La Grassa, a popular eatery in Minneapolis, recently drew the ire of a celebrity Twitterer (Bob Harper of "The Biggest Loser" fame), and faced the consequences. Basically, through an intermediary at American Express, Harper was looking to nab at the last minute a table for five at Bar La Grassa; unfortunately for him, it was a Saturday night, and the place was…Continue
Many businesses have, by now, ventured into the world of social media in one form or another. But have those efforts paid off; I can most assuredly say that in most cases, it has likely hurt their credibility.
Below are 6 Tips that will make sure your efforts grow your business and don't undermine your strategic goals.
1) Choose the right network: There is no value in being the first to market on a social networking site. So you haven't missed the boat. Ask your…
2. Being anti-everything
If there’s one thing the social media world needs less of, it’s the Kumbaya sunshine-and-roses atmosphere. But if all you do is criticize what other people are doing — without offering new, alternative ideas — you haven’t done much more than take out the…
Jon Stewart followers may have already heard this quip on "The Daily Show" days ago: "If two speeches and a social media site is all we needed to spread democracy then why did we invade Iraq, why didn’t we just, I don’t know, poke them." It's a funny and cynical take on the power of social media to topple governments that had me laughing outloud. But with that said, I still wouldn't outright dismiss the utility of a Facebook post or tweet in the recent Egyptian…Continue