May 2002 Blog Posts (1)
Working paper - Hoffman, Novak and Schlosser (May 2002)
Hoffman, Donna L., Thomas P. Novak, and Ann Schlosser, "Locus of Control, Web Use, and Consumer Attitudes Toward Internet Regulation," (May 2002).
Abstract. We empirically examine how locus of control, an important consumer behavior construct, differentiates among individuals’ Web use in a marketing policy context. We argue that consumers’ general expectancies as to whether or not they or others control events can predict their Web use and their beliefs regarding the… Continue
Abstract. We empirically examine how locus of control, an important consumer behavior construct, differentiates among individuals’ Web use in a marketing policy context. We argue that consumers’ general expectancies as to whether or not they or others control events can predict their Web use and their beliefs regarding the… Continue
Added by Sloan Research on May 2, 2002 at 4:30pm — No Comments
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