August 2006 Blog Posts (1)
Working paper - Neslin, Novak, Baker and Hoffman (August 2006)
Neslin, Scott A., Thomas P. Novak, Kenneth R. Baker, and Donna L. Hoffman, “An Optimal Contact Model for Maximizing Online Panel Response Rates,” (August 2006).
Abstract. We develop and test an optimization model for maximizing response rates for online marketing research survey panels. The model consists of: (1) a decision tree predictive model that classifies panelists into “states” and forecasts the response rate for panelists in each state, and (2) a linear program that… Continue
Abstract. We develop and test an optimization model for maximizing response rates for online marketing research survey panels. The model consists of: (1) a decision tree predictive model that classifies panelists into “states” and forecasts the response rate for panelists in each state, and (2) a linear program that… Continue
Added by Sloan Research on August 22, 2006 at 3:30pm — No Comments
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