September 2010 Blog Posts (3)

Can You Measure the ROI of Your Social Media Marketing?

Our managerial piece on social media strategy came out today in Sloan Management Review! Download the pdf: http://sloanreview.mit.edu/the-magazine/articles/2010/fall/52105/can-you-measure-the-roi-of-your-social-media-marketing/

Added by Donna L. Hoffman on September 25, 2010 at 5:00pm — No Comments

Cookie Monster No More – Meet The New FTC "Do Not Give Me Cookies List" Proposal?



Well, it looks like our digital online ecommerce gurus have gone a bridge too far, and now people are saying; "hey, wait just one minute there!" You see, most people value their…

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Added by Lance Winslow on September 3, 2010 at 10:00pm — No Comments

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