October 1999 Blog Posts (1)
Working paper - Novak, Hoffman and Yung (October 1999)
Novak, Thomas P., Donna L. Hoffman, and Yiu-Fai Yung, "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," (October 1999).
Abstract. Intuition and previous research suggest that creating a compelling online environment for Web consumers will have numerous positive consequences for commercial Web providers. Online executives note that creating a compelling online experience for cyber customers is critical to creating competitive advantage… Continue
Abstract. Intuition and previous research suggest that creating a compelling online environment for Web consumers will have numerous positive consequences for commercial Web providers. Online executives note that creating a compelling online experience for cyber customers is critical to creating competitive advantage… Continue
Added by Sloan Research on October 7, 1999 at 1:30pm — No Comments
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