October 2011 Blog Posts (4)

Beyond Facebook: Marketing Strategies for a Post-Social Media World

Tom and I recently presented some of our new ideas on what's in store in the post-social media world at the MSI Berkeley Conference on Marketing Communications in a Digital World.

One thing we talked about is the idea that “reality is no longer ‘real.’ We want digital to be real.…

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Added by Donna L. Hoffman on October 18, 2011 at 2:32pm — No Comments

Does Yahoo! Have a Future?

#w2s

Ross Levinsohn, Yahoo! EVP of Americas says their goal is to be the premiere digital company creating really rich premium experiences for consumers on their platform. They run 13 million different variations of their home page every day and hope they can serve the right ads in the right programming context. Time will tell if this is a big opportunity or an idea whose time has come and gone.

Added by Donna L. Hoffman on October 17, 2011 at 4:07pm — 1 Comment

Web 2.0 Summit: Sean Parker and Spotify

#w2s. John Battle asked Sean Parker if Spotify is his chance to get napster right? Yes. Sean says it's a chance to finish what he started, creating a frictionless tier of service that enables music-sharing. It lets consumers select the music that best meets their needs and disintermediates the gatekeepers with the right product experience. Sean argued that it took the outright collapse of the music business as we know it to finally convince them to do the deals. No hints about Airtime, his…

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Added by Donna L. Hoffman on October 17, 2011 at 2:41pm — No Comments

Web 2.0 Summit Starts Today

Tom and I are here at the Web 2.0 summit in SF. This year the focus is on the data frame - examined from a distinctly mobile, social, local perspective. We're looking forward to a great three days! More as it unfolds. You can follow the event at web2.summit.com

Added by Donna L. Hoffman on October 17, 2011 at 1:09pm — No Comments