December 2001 Blog Posts (2)

Working paper - Hoffman, van der Heijden, and Novak (December 2001)

Hoffman, Donna L., Peter G.M. van der Heijden, and Thomas P. Novak, "Mapping Asymmetry in Categorical Consumer Choice Data," (December 2001).

Abstract. Marketers are often interested in graphically depicting the patterns of consumer choice behavior. In such situations, square asymmetric frequency data arise commonly. We show how to graphically model components of asymmetry in these categorical data applications. Our approach considers asymmetry in terms of its component… Continue

Added by Sloan Research on December 16, 2001 at 1:00pm — No Comments

Working paper - Novak, Hoffman and Duhachek (December 2001)

Novak, Thomas P., Donna L. Hoffman, and Adam Duhachek, "The Influence of Goal-Directed and Experiential Actitivies on Online Flow Experiences," (December 2001).

Abstract. Recently, it has been proposed that creating compelling experiences in the distinctive consumption environment defined by the Internet depends on facilitating a state of flow. While it has been established that consumers do, in fact, experience flow while using the Web, consumer researchers do not as yet have… Continue

Added by Sloan Research on December 1, 2001 at 1:30pm — No Comments