The International Consumer Electronics Show may be a long ways off, but buzz has already begun online regarding CES 2013. This year CES will be held in at the Las Vegas Convention Center starting January 8th through the 11th. An expected 155,000 people are set to attend the 2013 event.…Continue
Added by Thomas Desmond on August 22, 2012 at 2:00pm — No Comments
The UK Information Commissioner's Office has drafted an upcoming law which requires that cookies be opt-in for websites. You can read more information here.
There is quite a bit of confusion about what this means exactly. The schedule of implementation was delayed already once and many think that even if it does go into…Continue
Added by Robert Babak Rowshan on April 12, 2012 at 11:38pm — No Comments
Just returned from 3 days at CES 2012. I've uploaded an album of photos I took at CES - check it out!
I was last at the Consumer Electronics Show two years ago, in 2010. The word back then in 2010 was "3D" - everything was all about 3D TV. Not anymore. The word in 2012 is "smart". Everything is smart. TVs are smart, interfaces are smart, apps are smart, health and fitness devices are smart - even…Continue
Added by Tom Novak on January 14, 2012 at 10:00pm — No Comments
Off to CES soon. Have walking shoes, will travel! #ces2012
One of the best things in the US is that there is no Great Firewall (GFW) here, a censorship and surveillance project operated by China's government. Because of the GFW, we cannot visit popular social websites such as Youtube, Twitter, and Facebook.
So what if a young Chinese want to have some fun in social media? There are two ways around it. One is we use “wall climbing” software, i.e. proxy software to log on western social media. The problems with proxy software is they…Continue
Social media is not only about social network, they are also powerful media. A recent accident happened in China showed how influential social media can be.
“A collision between two high-speed trains on July 23rd near the coastal city of Wenzhou not only killed at least 35 people but also unleashed a torrent of online criticism of the network and the railway bureaucracy, ” as was written on The Economist’s news feature “Interrogating the Party” on July 25th. What happened is that all…Continue
As most people might know, Chinese government blocks Facebook although it is a very successful social media, which has been widely used in the world. However, with the rapid development of Internet and the increasing needs of connecting, “Renren (www.renren.com)”, a local Chinese “Facebook” was born.…Continue
Footpath is testing technology that tracks the unique IDs in consumers' cell phones in order to study their "footstream" while shopping in malls. It's a very slippery slope...
Added by Donna L. Hoffman on November 26, 2011 at 12:24pm — No Comments
Apparently taking a page from questionable police tactics, shoppers are now pepper spraying other shoppers during Black Friday! Pepper spray at Wal-Mart
Added by Donna L. Hoffman on November 25, 2011 at 9:30am — No Comments
Tom and I have been nominated for the Paul D. Converse Award for our outstanding contributions to marketing scholarship. https://uiuc.qualtrics.com/SE/?SID=SV_3xTS80D2PimXqHa
Two of our contributions were acknowledged – our JM theory paper on flow in online environments (843 ISI citations/2838 Google Scholar citations) and our Marketing Science paper testing the theory (453 ISI citations/1261 Google Scholar…Continue
Added by Donna L. Hoffman on November 8, 2011 at 9:00am — No Comments
One thing we talked about is the idea that “reality is no longer ‘real.’ We want digital to be real.…Continue
Added by Donna L. Hoffman on October 18, 2011 at 2:32pm — No Comments
Ross Levinsohn, Yahoo! EVP of Americas says their goal is to be the premiere digital company creating really rich premium experiences for consumers on their platform. They run 13 million different variations of their home page every day and hope they can serve the right ads in the right programming context. Time will tell if this is a big opportunity or an idea whose time has come and gone.
Added by Donna L. Hoffman on October 17, 2011 at 1:09pm — No Comments
#w2s. John Battle asked Sean Parker if Spotify is his chance to get napster right? Yes. Sean says it's a chance to finish what he started, creating a frictionless tier of service that enables music-sharing. It lets consumers select the music that best meets their needs and disintermediates the gatekeepers with the right product experience. Sean argued that it took the outright collapse of the music business as we know it to finally convince them to do the deals. No hints about Airtime, his…Continue
Added by Donna L. Hoffman on October 17, 2011 at 2:41pm — No Comments
The Future of Search from…Continue
You might have been one of the millions of YouTube viewers who this weekend watched the hilarious, and of course "contagious," viral video in which a fake Prince Wills and soon-to-be-Princess Kate dance to East 17's "House of Love" as part of their wedding procession. The T-Mobile video, presumably shot via a cell phone, cleverly markets the product's video sharing…Continue
As many people have surely noticed, the big G recently updated their algorithm. This update was called the Panda or Farmer update. The intent of this algo change was to combat the recent flood of spun content to hit the web and to "punish" or penalize the content farm sites that benefit from this spun content.
For example, sites like Ezinearticles dropped in the rankings dramatically. For those who dont know that site, EZA is a site that lets article writers post their…Continue
Bar La Grassa, a popular eatery in Minneapolis, recently drew the ire of a celebrity Twitterer (Bob Harper of "The Biggest Loser" fame), and faced the consequences. Basically, through an intermediary at American Express, Harper was looking to nab at the last minute a table for five at Bar La Grassa; unfortunately for him, it was a Saturday night, and the place was…Continue
Many businesses have, by now, ventured into the world of social media in one form or another. But have those efforts paid off; I can most assuredly say that in most cases, it has likely hurt their credibility.
Below are 6 Tips that will make sure your efforts grow your business and don't undermine your strategic goals.
1) Choose the right network: There is no value in being the first to market on a social networking site. So you haven't missed the boat. Ask your…