Blogs - UCR Sloan Center for Internet Retailing

"Flow Online: Lessons Learned and Future Prospects" Recgonized as One of Most Cited Papers

Our recent Journal of Interactive Marketing paper summarizing and synthesizing the research on the flow construct in online environments was just cited by Thomson Reuters' Essential Science Indicators as one of most cited papers in the past two years in the entire field of Economics and Business! (pdf) Continue

Added by Donna L. Hoffman on November 6, 2009 at 1:00pm — No Comments

Internet Indispensability, Online Social Capital, and Consumer Well-Being

Hoffman, D.L. and L. Wright (2010), Draft of chapter to appear in the section “Technological Fronts” in Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers , Eds David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne. Download pdf. In the last several years, researchers interested in the fac… Continue

Added by Donna L. Hoffman on October 6, 2009 at 9:30am — 1 Comment

Quality of Virtual Life - Novak (September 2009)

Novak, Thomas P. "Quality of Virtual Life (QOVL)" Draft of chapter to appear in “Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers, Mick, D., Pettigrew, S., Pechmann C., and Ozanne, J. Eds. This chapter begins with an overview of virtual worlds and people’s motivations for using them. As Second Life is currently the dominant example of a fully realized virtual world, many of our examples are based upon Second Life, but our discussion is relevant to a… Continue

Added by Tom Novak on September 30, 2009 at 5:30pm — No Comments

Finding the “Right” Consumers for the Best Concepts

Many if not most new product or service offerings fail to achieve their hoped-for market acceptance or do so only after long and expensive trial and error. To improve these odds, some companies have begun working more directly with customers to “co-create” innovations. This raises the question: Who are the “best” consumers to engage in this way? Some look to “lead users,” others to especially “innovative” consumers.

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Added by Sloan Research on September 21, 2009 at 2:30pm — No Comments

Your Social Media Page is NOT About You

I just read Dave Hamel's post, "Retail Categories With No Facebook Fans: What To Do", and he really framed social media strategy in a way I may not have done yet, despite my efforts. You see, there are levels of engagement for businesses: Level 1: Social media is not something I'm interested in. Level 2: I'm interested in social media… Continue

Added by Sherelle Salaver on September 11, 2009 at 12:30am — 2 Comments

Retail Categories With No Facebook Fans: What To Do

If you’re a retailer in a category that has low consumer engagement, where purchase is very infrequent and there’s little consumer affiliation with your brand, there is a strong possibility that you don’t have a lot of Facebook fans with whom to communicate. For you, this part of social media is - feh. The mattress category is a great example. I don’t know how often a normal person buys a mattress, but for me it’s less often than a car. Maybe even less often than a house. So, why would I want… Continue

Added by Dave Hamel on September 5, 2009 at 6:00pm — 2 Comments

Managing Beyond Web 2.0

In a recent piece I wrote for the McKinsey Quarterly, I argue that companies should prepare now for the day when Web 2.0 morphs into Web 3.0. Let me know what you think. Continue

Added by Donna L. Hoffman on August 26, 2009 at 11:48am — No Comments

ReTweet: A Digital Meditation on the Power of Twitter

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Added by Donna L. Hoffman on August 23, 2009 at 11:58am — No Comments

Congrats to our Latest eLab eXchange winners - beckyjomcd and richleutz22!

Congrats to richleutz22 - winner of the Streaming Video tournament! eLab eXchange members did an excellent job predicting the web traffic to both Fox Interactive and YouTube. The overall prediction for Fox Interactive was within 1% of the actual growth! However, despite the growth in traffic to Fox and YouTube, Hulu actually showed a 2% decli… Continue

Added by Donna L. Hoffman on August 10, 2009 at 4:26pm — 1 Comment

Customer Service is Key

Someone feel free to tell me where this is from: I heard about a sign saying, Price, Quality, Time. Choose Two. Now, in today's world with overnight shipping, mass production, and other huge technological advances, many companies are shooting for all three. Other companies who are una… Continue

Added by Sherelle Salaver on July 31, 2009 at 3:30pm — No Comments

Do You Yelp?

I find that I'm becoming a confirmed Yelper. I used Yelp when I was driving to the Bay Area and got a chip in my window shield. Yelp helped me find an auto glass shop with good prices and good services who fixed my car window for free when I mentioned Yelp! Yelp helped me find out where to go if I wa… Continue

Added by Sherelle Salaver on July 19, 2009 at 9:00am — 2 Comments

Working paper - Hoffman, Kopalle and Novak (June 2009)

Hoffman, Donna L., Praveen Kopalle, and Thomas P. Novak, "The “Right” Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts" (June 9, 2009 While much research has emphasized improving current new product concept techniques, little work has focused on trait-based approaches that specify which consumers are the “right” ones to use in the new product development process, particularly in the consumer goods industry. We propose… Continue

Added by Sloan Research on July 15, 2009 at 3:30pm — No Comments

An Open Letter to UC Alumni and Friends From the UC

"A Time of Peril for the University We All Love"

July 10, 2009: At the corner of 13th and Franklin Streets in downtown Oakland, a worn bronze plaque hangs on the wall of a two-story parking garage. Easy to miss, state Historical Marker No. 45 identifies the spot where, 140 years a… Continue

Added by Donna L. Hoffman on July 15, 2009 at 10:00am — No Comments

Will you Bing it?

On June 1, 2009 Microsoft launched their new 'Bing' search engine, or as they call it, 'decision engine.' Along with the new search engine, Microsoft unleashed a multi-million dollar advertising blitz. Microsoft is pushing Bing as a decision engine, that helps people avoid 'search overload'. Clearly they are making a run at Google's domina… Continue

Added by Lawrence D. Wright on June 26, 2009 at 4:00pm — 3 Comments

Content is King and Links are Currency

A while ago, the fad went around the internet that content is king! This meant that content was the most important aspect of your website. It attracts eyeballs and generates interest. If your content is consistently stellar, then people will consume it, spread it, and come back for more. Also, as seen in the link above, content is valuable to your… Continue

Added by Sherelle Salaver on June 29, 2009 at 11:30pm — 5 Comments

How Do You Create a Community?

Not so long ago, in the land of brick-and-mortar stores, many businesses sought to be "the third place". The concept is that, if home is the first place, and work is the second place, then a good gathering place for the community is the third place. It's no accident that so many bookstores have coff… Continue

Added by Sherelle Salaver on June 24, 2009 at 12:30am — No Comments

New eLab eXchange Idea Pageant - Will Twitter Rule the World?

Will Twitter Rule the World? Rising along side of the social networking revolution, Twitter, the short message and microblogging service, has become nearly as popular as social network sites like Facebook. With China blocking Twitter on the anniversary of Tienanmen Square, and Time magazine publishing a "how-to," it's fair to say that Twitt… Continue

Added by Lawrence D. Wright on June 18, 2009 at 4:00pm — No Comments

Making a Quiet Splash - Craigslist Projected to Make 100 Million in Revenue for 2009

According to a recent report from Advanced Interactive Media Group, Craigslist - the 'free internet classifieds site' - is poised to break the 100 million dollar mark for 2009. Yes, you read that right, they are projected to surpass 100 million dollars in revenue for 2009. Confused? How can a 'free classifieds' site make that much money with no obvio… Continue

Added by Lawrence D. Wright on June 16, 2009 at 2:36pm — No Comments

App Stores for Everyone!

With the recent release of the Palm Pre, reviewers are buzzing. Most of the reviews have been very positive, claiming that the Pre may be the iPhone killer. Or just a preview of what Apple needs to add to the next iPhone. There has been one complaint though… a very limited app store. It is clear that A… Continue

Added by Lawrence D. Wright on June 9, 2009 at 9:15am — 1 Comment

Twittering for Concert Lovers

Do you follow your favorite music artists on the web? Just a tip: sometimes artists twitter about hiding concert tickets in the area around their venue right before the show. @eminem did it. so has Lily A… Continue

Added by Sherelle Salaver on June 8, 2009 at 1:30pm — 1 Comment

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