Featured Blog Posts (71)
11 Things to Skip in Social Media in 2011
2. Being anti-everything
If there’s one thing the social media world needs less of, it’s the Kumbaya sunshine-and-roses atmosphere. But if all you do is criticize what other people are doing — without offering new, alternative ideas — you haven’t done much more than take out the…
Added by loveneet on February 10, 2011 at 6:10am — 5 Comments
Poking the Government: Social Media and The Revolution in Egypt
Jon Stewart followers may have already heard this quip on "The Daily Show" days ago: "If two speeches and a social media site is all we needed to spread democracy then why did we invade Iraq, why didn’t we just, I don’t know, poke them." It's a funny and cynical take on the power of social media to topple governments that had me laughing outloud. But with that said, I still wouldn't outright dismiss the utility of a Facebook post or tweet in the recent Egyptian…
ContinueAdded by Mark Manalang on February 1, 2011 at 2:00pm — 5 Comments
UCR Sloan Center Postdoc for 2011-2012
UCR Sloan Center Postdoctoral Scholar in Marketing 2011-2012
The A. Gary Anderson Graduate School of Management at the University of California, Riverside invites applications for one or two positions as Postdoctoral Scholar in marketing. The postdoctoral scholars will work with Professors Donna Hoffman and Tom Novak on funded research addressing the impact of social media on consumer behavior and well-being. The scholars will also have the opportunity to develop new, related…
ContinueAdded by Donna L. Hoffman on January 17, 2011 at 10:30am — No Comments
Marketing in the cloud, new technologies for an old technique
We have seen many technological changes to marketing over the past hundred years, but there has been no greater change, albeit an annoying one, than what came with the invention of the telephone. While no one enjoys getting that annoying sales call just when you are just sitting down for dinner, it has been a tried and true method for reaching potential customers. With the creation of the National Do Not Call Registry, however, it has become more difficult for businesses to reach out to new…
ContinueAdded by Jesse Sandoval on January 7, 2011 at 12:08pm — No Comments
Mark Manalang likes "Mark Zuckerberg as TIME's Person of the Year"
As you may have already heard, Facebook CEO Mark Zuckerberg was recently named Person of the Year by TIME Magazine. (I suppose I should give up on my delusions that I will be named Person of the Year again, as I was back in 2006; that was of course when "You" won the honors). There's been quite a bit of vitriol on the net since the announcement, which has me quite dumbfounded. Perhaps I…
Added by Mark Manalang on December 16, 2010 at 2:53pm — 4 Comments
The Groupon Craze
As you may have heard in the news, there's this little company called Groupon that recently generated quite a bit of buzz over (eventually failed) acquisition talks with Google. Admittedly, I'd never even heard of the company until just a few weeks ago when one of my bosses at the UCR business school gave me the heads up. Word is that it's the next big thing, and businesses should leverage it as part of their online marketing strategy.Added by Mark Manalang on December 7, 2010 at 3:24pm — No Comments
The Beauty of Social Gaming: Farmville, Mafia Wars, and Beyond
I love video games, but gaming for me has always been a solitary activity. It's me vs. the computer/console. And being an introvert, I rather prefer it this way. Social gaming, as you can imagine, has never been my forte, though I have in the past dabbled at the behest of friends and family. Actually, by dabbling I mean I started up a FarmVille farm only to abandon it a week or so later; I am currently unaware of that farm's current fate (given the current state of things, maybe it… Continue
Added by Mark Manalang on November 12, 2010 at 4:03pm — No Comments
CALL FOR PAPERS: Special Issue of Journal of Interactive Marketing on Social Media
Journal of Interactive Marketing Special Issue
Social Media: Issues and Challenges
Submission deadline: March 15, 2011
Special Issue Co-Editors
Donna L. Hoffman (donna.hoffman@ucr.edu) and Thomas P. Novak (tom.novak@ucr.edu)
University of California, Riverside
The Journal of Interactive Marketing announces a call for papers on topics related to the marketing issues and… Continue
Added by Donna L. Hoffman on October 12, 2010 at 12:00pm — No Comments
Can You Measure the ROI of Your Social Media Marketing?
Added by Donna L. Hoffman on September 25, 2010 at 5:00pm — No Comments
Blog Spam: The Electronic Barbarians at the Gate
Like everyone else in the world, I hate spam. There are obvious reasons of course for holding the floodgates against these viruses that feed off your blog and that grow ever stronger with each visitor it lures from your site at your expense. For one, they can detract from a company's social media message. They can ever soil a company's public appearance. (A crude link to a porn site will do the trick against any demure business). So safeguarding against them, however frustrating, is… Continue
Added by Mark Manalang on July 15, 2010 at 4:44pm — 4 Comments
Mr. Smith Goes to Washington A-Tweeting and A-Friending
Ah, I love election years. As a writer, I'm drawn to the drama of it all, the plot twists, the backroom deals, the political preening and strategizing, the populist appeals to outrage toward the status quo, and of course the sometimes-surprising election results themselves. But most importantly, I love election years because they require MY participation. Which is exactly why I think social media has naturally become a more integral part of political campaigns in recent years. Got… Continue
Added by Mark Manalang on June 23, 2010 at 3:30pm — 3 Comments
BP: I Still Don't Trust You, But You're Looking Good Social Media-Wise
Added by Mark Manalang on June 8, 2010 at 4:30pm — 2 Comments
Forget the BP Oil Spill; Think Web 2.0 Strategic Leaks
I have to admit that I have never seen an episode of "Lost." Yet I joined the 13 or so millions of viewers who tuned in to the show's series finale on Sunday night. Normally I try to keep myself from any and all spoilers planted on the Web by my East Coast cousins. But not heeding this article, I told myself "Oh, what the heck" right at the episode's onset and proceeded to go on forums and blogs to get the juicy details on what… Continue
Added by Mark Manalang on May 27, 2010 at 12:49pm — 1 Comment
LinkedIn-essential?
LinkedIn has been on my mind lately, mostly because at my other job managing electronic communications for a business school, I’ve been tasked with launching a LinkedIn group for our new alumni. Commencement is just around the corner, and the objective is to make sure we have a user-friendly (and professional-looking) system in place for keeping connected with our graduates. (The thing I love about being a research assistant for the Sloan Center for Internet Retailing is that what I… Continue
Added by Mark Manalang on May 21, 2010 at 2:00pm — 4 Comments
Closing the (Face)book on Privacy And How It Affects FB Marketing Campaigns
Now I’m no Luddite (I do work at an Internet retailing research center after all), but when it comes to Facebook, I tend to dip my toes in that social networking site’s waters rather gingerly and suspiciously. And no, it’s not to do with the wading through mindless status updates (I did this; I did that; now I’m doing this; maybe I’ll do that). Rather it’s the privacy issue that keeps me from full immersion.Facebook made the headlines again with another of its blunders on… Continue
Added by Mark Manalang on May 13, 2010 at 4:30pm — 4 Comments
Web 2.0 for B2B
Added by Donna L. Hoffman on April 29, 2010 at 1:00pm — No Comments
eLab City: A Platform for Academic Research on Virtual Worlds - Novak (January 2010)
The eLab City project in Second Life is a laboratory environment for the study of user behavior in virtual worlds. This paper describes the origin and development of the eLab City project, which includes virtual infrastructure constructed in Second Life, a panel of Second Life users who have agreed to participate in research studies,… Continue
Added by Sloan Research on January 6, 2010 at 4:44pm — No Comments
"Flow Online: Lessons Learned and Future Prospects" Recognized as One of Most Cited Papers
Added by Donna L. Hoffman on November 6, 2009 at 1:00pm — 1 Comment
Internet Indispensability, Online Social Capital, and Consumer Well-Being
In the last several years, researchers interested in the… Continue
Added by Donna L. Hoffman on October 6, 2009 at 9:30am — 2 Comments
Quality of Virtual Life - Novak (forthcoming 2012)
This chapter begins with an overview of virtual worlds and people’s motivations for using them. As Second Life is currently the dominant example of a fully realized virtual world, many of our examples are based upon Second… Continue
Added by Tom Novak on September 30, 2009 at 5:30pm — No Comments
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