Last summer I wrote an article for the McKinsey Quarterly outlining the key issues managers need to think about as they develop social media strategy and summarizing our LEAD model. After that article appeared I got a lot of requests for a piece that would specifically address how our LEAD model applies given the unique challenges B2B managers face. I put together this… Continue

In a recent piece I wrote for the McKinsey Quarterly, I argue that companies should prepare now for the day when Web 2.0 morphs into Web 3.0.

Let me know what you think.