All Blog Posts Tagged 'social' (8)

Beyond Facebook: Marketing Strategies for a Post-Social Media World

Tom and I recently presented some of our new ideas on what's in store in the post-social media world at the MSI Berkeley Conference on Marketing Communications in a Digital World.

One thing we talked about is the idea that “reality is no longer ‘real.’ We want digital to be real.…

Continue

Added by Donna L. Hoffman on October 18, 2011 at 2:32pm — No Comments

Web 2.0 Summit Starts Today

Tom and I are here at the Web 2.0 summit in SF. This year the focus is on the data frame - examined from a distinctly mobile, social, local perspective. We're looking forward to a great three days! More as it unfolds. You can follow the event at web2.summit.com

Added by Donna L. Hoffman on October 17, 2011 at 1:09pm — No Comments

How to Fuel Your Online Growth

Retailers are hurting! People are not spending as much regardless quite appealing discounts, but online business is still doing well according to Forrester report for 2009. What fuels it? Can you believe it's good marketing: in the form of rich media ads or experiences, well-targeted email marketing, paid search and enabling mobile shopping opportunities? At the same time, it's not quite as odd as it seems - without marketing and advertising your online business might lose its…

Continue

Added by Nicole Arsenault on February 17, 2011 at 4:42pm — No Comments

Small Business Marketing on a Budget

With small businesses around the country curtailing expenses along with everyone else, innovative and inexpensive marketing tactics are at a premium. In this age of technology, taking advantage of new emerging trends is a necessity to grasp the attention of the younger, more tech savvy, demographics. A few years back the trend was the blogoshpere and now it has moved to social media. Both trends are time intensive and not a budget drain, but unless utilized correctly you…

Continue

Added by Nicole Arsenault on February 17, 2011 at 4:36pm — No Comments

Can You Measure the ROI of Your Social Media Marketing?

Our managerial piece on social media strategy came out today in Sloan Management Review! Download the pdf: http://sloanreview.mit.edu/the-magazine/articles/2010/fall/52105/can-you-measure-the-roi-of-your-social-media-marketing/

Added by Donna L. Hoffman on September 25, 2010 at 5:00pm — No Comments

Blog Spam: The Electronic Barbarians at the Gate

Like everyone else in the world, I hate spam. There are obvious reasons of course for holding the floodgates against these viruses that feed off your blog and that grow ever stronger with each visitor it lures from your site at your expense. For one, they can detract from a company's social media message. They can ever soil a company's public appearance. (A crude link to a porn site will do the trick against any demure business). So safeguarding against them, however frustrating, is… Continue

Added by Mark Manalang on July 15, 2010 at 4:44pm — 4 Comments

Web 2.0 for B2B

Last summer I wrote an article for the McKinsey Quarterly outlining the key issues managers need to think about as they develop social media strategy and summarizing our LEAD model. After that article appeared I got a lot of requests for a piece that would specifically address how our LEAD model applies given the unique challenges B2B managers face. I put together this… Continue

Added by Donna L. Hoffman on April 29, 2010 at 1:00pm — No Comments

Managing Beyond Web 2.0

In a recent piece I wrote for the McKinsey Quarterly, I argue that companies should prepare now for the day when Web 2.0 morphs into Web 3.0.

Let me know what you think.

Added by Donna L. Hoffman on August 26, 2009 at 11:30am — 1 Comment