Sherelle Salaver's Blog (63)

Your Social Media Page is NOT About You

I just read Dave Hamel's post, "Retail Categories With No Facebook Fans: What To Do", and he really framed social media strategy in a way I may not have done yet, despite my efforts. You see, there are levels of engagement for businesses: Level 1: Social media is not something I'm interested in. Level 2: I'm interested in social media… Continue

Added by Sherelle Salaver on September 11, 2009 at 12:30am — 2 Comments

Customer Service is Key

Someone feel free to tell me where this is from: I heard about a sign saying, Price, Quality, Time. Choose Two. Now, in today's world with overnight shipping, mass production, and other huge technological advances, many companies are shooting for all three. Other companies who are una… Continue

Added by Sherelle Salaver on July 31, 2009 at 3:30pm — No Comments

Do You Yelp?

I find that I'm becoming a confirmed Yelper. I used Yelp when I was driving to the Bay Area and got a chip in my window shield. Yelp helped me find an auto glass shop with good prices and good services who fixed my car window for free when I mentioned Yelp! Yelp helped me find out where to go if I wa… Continue

Added by Sherelle Salaver on July 19, 2009 at 9:00am — 2 Comments

Content is King and Links are Currency

A while ago, the fad went around the internet that content is king! This meant that content was the most important aspect of your website. It attracts eyeballs and generates interest. If your content is consistently stellar, then people will consume it, spread it, and come back for more. Also, as seen in the link above, content is valuable to your… Continue

Added by Sherelle Salaver on June 29, 2009 at 11:30pm — 5 Comments

How Do You Create a Community?

Not so long ago, in the land of brick-and-mortar stores, many businesses sought to be "the third place". The concept is that, if home is the first place, and work is the second place, then a good gathering place for the community is the third place. It's no accident that so many bookstores have coff… Continue

Added by Sherelle Salaver on June 24, 2009 at 12:30am — No Comments

Twittering for Concert Lovers

Do you follow your favorite music artists on the web? Just a tip: sometimes artists twitter about hiding concert tickets in the area around their venue right before the show. @eminem did it. so has Lily A… Continue

Added by Sherelle Salaver on June 8, 2009 at 1:30pm — 1 Comment

What are Hashtags?

The process of writing a blogpost goes like this: 1. I read through my "social media" folder in my… Continue

Added by Sherelle Salaver on June 8, 2009 at 1:00pm — 1 Comment

Meeting Your Customers Online and Offline

One thing I like to do here is to feature completely different types of businesses to break you, the reader, out of the box as far as who could use social media and how. For example, this last weekend I went out to support my friend since she is part of a motorcycle and ATV stunt team called… Continue

Added by Sherelle Salaver on June 8, 2009 at 12:30pm — No Comments

In a Down Economy, DeBeer's Gets it Wrong and Hyundai Races Ahead

AdAge put a spot light on brands that are getting it right and brand that are getting it wrong here, including DeBeer's, Hyundai, and XBox. Notably, the brands getting it right have something in common in this down economy:… Continue

Added by Sherelle Salaver on April 9, 2009 at 2:00pm — No Comments

Seems Like Anyone Can Use Social Media!

Many social media people sometimes talk about the social media cloud or the "echo chamber" where we all parrot back and forth about how awesome social media is. It's true that I think social media is so awesome, I filled my RSS up with 100+ sites that I tried to keep track of (and failed). However, in cleaning up my RSS I found amazing articles about how different businesses are or could be using social media to up the ante.… Continue

Added by Sherelle Salaver on April 9, 2009 at 1:30pm — 3 Comments

P&G's Tide: Social Media in 4 Hours

Tide seems to have been creating a lot of goodwill lately. They were there in the midst of Hurricane Katrina with a washing machine center to help the displaced get clean clothes. Last month they tested social media marketing and gave to disaster relief charity. In an effort to train… Continue

Added by Sherelle Salaver on April 7, 2009 at 2:00pm — No Comments

Be a Resource on the Internet, Tell Your Story

How could you be using technology to improve your business and better serve your customers? Darren Rowse at TwiTip wrote about how Twitter could be used as a tool for health practitioners to keep tabs on the details of their client's lifestyle by advising their clients to tweet about their eating and living habits. What do you wish people knew about your business? Do you have a passion around it?… Continue

Added by Sherelle Salaver on April 2, 2009 at 12:30pm — 1 Comment

Why is Social Media so Attractive?

Amber Naslund, a marketing and communications professional, wrote a piece here that describes exactly why I am enamored of social media. I can't even be motivated enough to write a blog on myself. To link to my personal blog would be embarrassing since one of my friends just asked if I'd deleted it since I post so little on myself. However, social media, oh, social media. The possibilities are endless and well..… Continue

Added by Sherelle Salaver on March 31, 2009 at 1:00pm — No Comments

Four Elements of Good Crowdsourcing

In a great example of an educational institution using social media for crowdsourcing, University of California, San Diego is using UCSD AlumnIdea to have alumni contribute ideas for building the alumni network and vote on which id… Continue

Added by Sherelle Salaver on March 31, 2009 at 1:00pm — 1 Comment

Increase Your Word of Mouth

A real estate agent commented on my post on SEO vs.… Continue

Added by Sherelle Salaver on March 17, 2009 at 1:00pm — 2 Comments

How NOT to Use Twitter

Do NOT throw a tantrum and call your followers "white trash pseudointellectuals". Realize that anything put on the internet can be captured and replicated for all to see. However,… Continue

Added by Sherelle Salaver on March 17, 2009 at 1:00pm — 2 Comments

Barriers, Social Media, and Your Business

First off, check out this great visual by David Armano, the king of great social media visuals:

This illustration illustrates what I love about social media: There are so many walls standing between your business and

… Continue

Added by Sherelle Salaver on March 13, 2009 at 1:30pm — No Comments

SEO or Social Media? or SEO and Social Media?

When establishing a presence on the internet, what is more important? Search engine optimization or social media? When writing I try to keep in mind that not every understands the jargon, so by the way, Search engine optimization - the science of having your site come up hig… Continue

Added by Sherelle Salaver on March 13, 2009 at 1:00pm — 5 Comments

Social Media for South African Wines

Typically when I buy wine, it's from France,… Continue

Added by Sherelle Salaver on March 10, 2009 at 2:30pm — No Comments

Dog Food and Social Media

I came home today to find that my fluffy, adorable puppy is all out of dog food. Usually I get her something by Nutro that comes in a green bag, but I saw something in a personal finance blog article about a free sample of Nutrish, the new dog food by… Continue

Added by Sherelle Salaver on March 6, 2009 at 5:30pm — 1 Comment